Entrata Inc. Product Specific Terms & Conditions for European Union/United Kingdom

1. SCOPE OF USE

The Software and Services will allow Customer to observe and track its leasing agent calls. An Entrata representative will listen to and analyze the calls which the system records, using a grading rubric provided by Customer, and then upload the analysis feedback into the Administrative System where Customer may view it.

2. RESPONSIBILITIES OF CUSTOMER

2.1 Administrative System. Customer will be given a login and password that allows Customer to access the CallAnalysis product, wherein Customer may view call analysis reports posted by an Entrata representative, on a monthly basis. Customer is responsible for:

• creating the metric / grading rubric in the administrative system;
• purchasing and implementing the Call Tracking product and services for each property using CallAnalysis;
• reviewing the call analysis reports and providing feedback to Entrata on any required changes.

2.2 Training. Once reasonably and adequately trained on the use of the CallAnalysis service, Customer is solely responsible to train any of the employees that will use the Software and Services.

2.3 Limitations. Customer agrees not to use the Software, the Administrative System, any Content from Entrata or any information learned from any of the foregoing for any purpose other than those specifically contemplated herein.

2.4 Lead Alert. Customer agrees to use Lead Alert in conjunction with CallAnalysis, in order for Entrata to track the leasing agent who answered an incoming call.

2.5 Leasing Agent Log-in. Each leasing agent is required to have and use his/her own unique log-in into the Administrative System, in order for Entrata to accurately track the leasing agent who answered an incoming call.

3. RESPONSIBILITIES OF ENTRATA

3.1 Installation; Training. Following and subject to receipt of the Setup Fees, Entrata will train Customer and provide technical assistance for implementing and using the Software and Services.

3.2 Reporting. Entrata will provide reporting metrics and display them in the Administrative System which will display the leasing agent(s) performance metrics, which metrics and a grading rubric are pre-defined and in the System.

3.3 Maintenance. Entrata will take commercially reasonable steps to install and maintain the Software, including any required maintenance fixes, patches, work-around solutions, and new versions of the Software.

4. DISCLAIMERS

4.1 General. Entrata does not warrant or make any representations concerning the accuracy, likely results, or reliability of the CallAnalysis Software or Services. CallAnalysis is subject to errors, data loss, and bugs. To the maximum extent permitted under applicable law, in no event shall Entrata be liable for any damages (including, without limitation, damages for loss of recordings or data or profit due to business interruption, downtime, server disruption or other cause) arising out of or in connection with the use of, or inability to use, the CallAnalysis Software or Services.

4.2 Use of Lead Alert and Unique Leasing Agent Log-in. If Lead Alert and a unique leasing agent log-in is not used, then Entrata does not warrant or make any representations as to the accuracy, reliability, and number of calls that will be analyzed in any given month.

1. DEFINITIONS

1.1 "Services" with respect to the Call Tracker product means all included merchandise and applications provided by Entrata and any related Software.

1.2 "Voice Mail(s)" means a pre-recorded or computer generated message stored in a centralized system that can be retrieved by the recipient at a later time.

1.3 "ILS(s)" means Internet Listing Service(s) and online marketing websites, including, but not limited to, Apartments.com, ForRent.com, ApartmentGuide.com, Rent.com, ApartmentFinder.com, Move.com, and MyNewPlace.com, with which Customer has an existing license to post apartment vacancy information on a Property-specific basis.

1.4 "Feeds" means a data transmission consisting of Content related to available units at Customer's Property or Properties that is exchanged between the Software and the ILSs.

1.5 "Lead(s)" means personal information, including, but not limited to, name, phone number, email address, and other information of a prospective customer.

2. SCOPE OF USE

Customer may use the Call Tracker Software to have phone calls routed into Entrata's server, and Entrata then relays those calls to the Property locations. The Call Tracker Software includes maintenance, leasing, general phone calls, and after-hours Voice Mail. An administrative interface will be available to Customer to view calls and Voice Mails. Call Tracker includes integration fees and basic lead management capabilities, including Lead Alert, which comes with the product. Call Tracker does not include a full lead management solution, guest card parsing, ILS feeds or any land line, phone, or direct phone number at the Property.

3. RESPONSIBILITIES OF CUSTOMER

3.1 Limitations. Customer agrees not to use the Software, the Administrative System, any Content from Entrata or any information learned from any of the foregoing for any purpose other than using the Call Tracker service in a manner contemplated by both parties. Customer shall not use the Software or any Content garnered from Call Tracker for illegal purposes. Call Tracker is intended and licensed for use by Customer, but not third parties.

3.2 Administrative System. Customer will be given a log-in and password that allows Customer to administrate over certain functionality of the Call Tracker Software. Such administrative activities include, but are not limited to,

• Customer's ability to view calls and Voice Mails; and
• ability to access basic lead management capabilities, including Lead Alert.

The Administrative System is intended and licensed for use by Customer, but not third parties.

3.3 Training. Customer shall be responsible for training its own employees in the use of the Call Tracker Software and Services.

3.4 Customer Use. Customer will use the Services in accordance with the Documentation. Customer will provide, at its own expense, an Internet connection, and all other computer hardware, software and other equipment and supplies required to use the Services and Software.

3.5 Confidentiality. Customer shall use commercially reasonable efforts to preserve the confidentiality of any user identification, password, test key, or other code or authentication method provided by Entrata or otherwise required for use of the Services and shall further prevent the use of the Services by unauthorized persons. Customer assumes full responsibility for the consequences of any misuse or unauthorized use of or access to the Services or disclosure of any confidential information or instructions by Customer, its employees and agents.

3.6 Control and Monitoring of Content and Messages. Entrata has no obligation to review, edit, censor, monitor, or control any of Customer's Voice Mail or voice messaging content or any messages, information, data, or commentary provided to any of Customer's users.

3.7 Compliance with Law. Customer shall comply with all applicable Laws and Regulations in connection with, or affecting, the use of the Software and Services. It is Customer's responsibility to fulfill any compliance requirements or obligations that Customer may have with respect to the Services under all applicable laws and regulations. Customer will not use the Services or Software to engage in any activity directly or indirectly that is illegal or fraudulent. Because all messages will be recorded, it is Customer's responsibility to add any required language to its Voice Mail messages, to satisfy any applicable law prohibiting communication interception and recording without consent.

3.8 Comparable Data. Customer agrees that this product and service is contingent upon Entrata accessing and using competitive data comparisons of similarly situated companies, and that any property and/or resident information supplied to Entrata by Customer, related to this Product and Service offering, may be used by Entrata, in a non-identifiable manner, and in the aggregate, to provide services relevant to the rental of properties, and for the purpose of leasing or managing residential or commercial real estate.

3.9 Safeguard of Data. Entrata agrees that all data and information obtained from Customer shall be Customer's property and shall be safeguarded under commercially reasonable methods and in accordance with the applicable laws and regulations governing the protection of personal data ; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

3.10 Responsibility for Setup and Activation. Entrata is not responsible for any delays caused by Call Tracker or Customer in complying with the setup, permission, and activation required for utilizing the Call Tracker service.

4. RESPONSIBILITIES OF ENTRATA

4.1 Accuracy of Information. Entrata will use commercially reasonable efforts to ensure that the recordings are properly distributed to each Customer. Upon written notification, Entrata will use commercially reasonable efforts to correct any data integrity or errors caused by the Software.

4.2 Administrative System. Entrata will configure the Administrative System such that all Leads received from the Call Tracker service will be identified by their source and sent to a Property specific email address (if specified by the client). Customer may use the Administrative System to access the transmission of information relating to Call Tracker.

4.3 Services Provided. Entrata will provide Call Tracker Software which allows phone calls to be routed into the Entrata's server, and Entrata then relays those calls to the Property locations. The Call Tracker Software includes maintenance, leasing, general phone calls, and after-hours Voice Mail. The Call Tracker service includes integration fees and basic lead management capabilities.

4.4 Services. Entrata may add, delete, or change the features or functions of the Services, at any time in Entrata's sole discretion. Entrata will notify Customer of the change as soon as reasonably practicable. Entrata may cause the Services to be temporarily unavailable to Customer, either with or without prior notice, and Customer acknowledges that factors beyond Entrata's reasonable control, such as telecommunications failure or equipment failure, may also cause the Services to be unavailable to Customer.

5. DISCLAIMERS

5.1 Liability. Entrata does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the Call Tracker Services. Call Tracker is subject to errors, data loss, and bugs. To the maximum extent permitted by applicable law, in no event shall Entrata be liable for any damages (including, without limitation, damages for loss of recordings or data or profit due to business interruption, downtime, server disruption or other cause) arising out of or in connection with the use of, or inability to use, the Call Tracker services.

5.2 Accessibility and Downtime. Access to and use of Software relating to Call Tracker may be temporarily down, inaccessible, or deactivated due to maintenance, upgrades, equipment failure, power failure, and/or other scheduled or unscheduled downtime's or interruptions and Entrata shall not be liable to Customer or any third party for any such circumstances. Entrata will use commercially reasonable efforts to ensure that maintenance and downtime occur during non-peak hours and that the Software performs in accordance with industry standards.

5.3 Server Disruption and Inaccurate Messages. Entrata may, from time to time, experience server disruptions or outages that prevent or delay Voice Mail or voice messages, relating to the Call Tracker service from being received and/or sent. Such disruptions may also result in duplicate or undesired messages being sent. Upon the occurrence of any of the foregoing problems, Entrata's sole responsibility shall be to re-send any undelivered messages. Subject to the foregoing and to the maximum extent permitted by applicable law, Entrata shall have no other responsibility for, and bears no liability with respect to inaccurate or undesired messages sent through the Software.

5.4 Loss of Recordings. Entrata may, due to downtime, server disruption, or any other unforeseen occurrence, lose the recordings and other items relating to the Call Tracker service. Entrata's sole responsibility shall be to maintain these recordings utilizing industry standards. If in the event a recording or set of recordings is lost, Entrata bears no responsibility for the loss of any such items and it is Customer's responsibility to keep accurate backups of all important messages.

5.5 Failure to Pay. In the event that the customer fails to pay its monthly license fees related to the Call Tracker Product, within 30 days of non-payment, Entrata may deactivate call tracking, and dispose of historical Voice Mail data.

5.6 Phone Numbers. Entrata does not guarantee that any specific Phone Number will persist or be available to use with the Call Tracker Services. Customer is solely responsible to test the Phone Numbers, before using them; Entrata is not liable for any reliance Customer places on the numbers that have not been previously tested. Customer may have to change Phone Numbers associated with the Call Tracker Services without prior notice from Entrata.

Entrata Academy is Entrata’s learning management system that provides product training and compliance courses designed for the multifamily industry.

Entrata Academy is available in two tiers: Entrata Academy and Entrata Academy Elite (together, “Entrata Academy”). Once added to Customer’s Agreement, the selected tier of Entrata Academy will apply to all of Customer’s Properties on a go-forward basis and shall be billed to Customer on a per unit basis. Entrata Academy Elite may not be downgraded to Entrata Academy during the Term of the Agreement.

1. ENTRATA RESPONSIBILITIES

1.1 General. Subject to Customer’s compliance with these Entrata Academy Terms, Entrata shall provide Customer with access to Entrata Academy through Entrata at the rates set forth in Customer’s Statement of Work, Sales Order, or Amendment.

1.2 Third Party Provider; SLA. The Entrata Academy platform and course content will be provided by Entrata, its Affiliates, and third party providers. In the event Entrata Academy is provided through a third party, Entrata shall remain primarily responsible for performance of its obligations under the Agreement. Use of Entrata Academy will not be subject to any uptime SLAs in place under the Agreement. Customer acknowledges that certain maintenance activities may be necessary or appropriate, from time to time, including bug fixes, software updates, feature updates, and the addition of new applications and new modules. Entrata will use commercially reasonable efforts to perform routine scheduled maintenance during non-business hours.

1.3 Third Party Course Content. Customer acknowledges and agrees that certain course content, descriptions, materials, and certifications available on Entrata Academy are provided by third parties, and not by Entrata. Entrata does not endorse or guarantee the accuracy, completeness, or usefulness of any third-party content, and makes no representations or warranties regarding such content, including any claims that such courses meet any legal or compliance requirements. Customer’s use of third-party content may be subject to any additional terms and conditions imposed by the applicable third party.

2. CUSTOMER RESPONSIBILITIES

2.1 Custom Content. Entrata Academy may include interactive features and areas where Customer may submit, upload or transmit content, including, but not limited to, text, images, photos, videos, sounds, recordings, or features, software and other information and materials, which are considered Customer Data, as defined in the Agreement.  Customer’s submission of Customer Data through Entrata Academy is governed by the Agreement. Unless otherwise agreed to and subject to the Agreement, Entrata does not claim any ownership rights in or to Customer Data.  Customer agrees that if Customer uploads content containing intellectual property rights that Entrata has made available through its Services, Entrata retain all rights in that content. Customer represents and warrants that Customer Data is and will remain accurate and complete. Customer will maintain and update Customer Data as needed.

2.2 Restrictions. Customer shall not and shall not permit others to: (i) defame, abuse, harass, stalk, threaten or otherwise violate or infringe the legal rights (such as rights of privacy, publicity and intellectual property, and equivalent rights to the extent applicable) of others or Entrata, or interfere with another party’s use of Entrata Academy; or (ii) transmit or upload any Customer Data through Entrata Academy containing viruses, trojan horses, worms, time bombs, cancelbots, or any other programs with the intent or effect of damaging, destroying, disrupting or otherwise impairing Entrata’s, or any other person’s or entity’s, network, computer system, or other equipment.

Entrata reserves the right, upon confirmation of material non-compliance with these Terms or the Agreement, to monitor Customer’s use of Entrata Academy, and to review, retain, and disclose any information as necessary to ensure compliance with the Agreement, and to satisfy or cooperate with any applicable law or regulation, or duly served legal process or governmental request.

2.3 Certifications. Customer is solely responsible for integration and use of the Services for any employment-related purpose and assumes all obligations and liability with respect to its and its employees' use of the Services, including training of its employees to perform their duties, performance evaluation, and professional development.

2.4 Browser. Use of Entrata Academy requires a modern web browser that supports cookies and JavaScript. Entrata does not represent or warrant that Entrata Academy will be accessible through all web browser releases or all versions of tablets, smartphones, or other computing devices. Entrata Academy currently supports the following browsers listed here: https://help.docebo.com/hc/en-us/articles/360021001819-Docebo-system-requirements  (which is subject to change).

3. INTELLECTUAL PROPERTY RIGHTS

No Intellectual Property Rights to Entrata Academy or content hosted by Entrata therein is transferred to Customer by these Entrata Academy Terms. All title, ownership rights, and Intellectual Property Rights in Customer Data that the Customer owns, and/or that the Customer or its users upload to Entrata Academy, will remain owned exclusively by the Customer, or other third party(ies), as the case may be.

4. DISCLAIMERS

Entrata may suspend Entrata Academy, upon notice and a reasonable opportunity to cure, in the event of a material violation by the Customer of the Agreement, until such violation ceases and Entrata receives reasonable assurances that such violation will not continue. If Entrata believes, in its sole reasonable discretion, that Entrata Academy is being currently used for criminal activity, in a manner that violates the legal rights of Entrata, its Affiliates or its suppliers or other third party, or is experiencing an actual data loss or data misappropriation, or that the continued operation of Entrata Academy may result in potential danger of data loss, data breach, or catastrophic failure, then such suspension may occur prior to the giving of such notice to the Customer.

Although the use of Entrata Academy will assist Customer in learning about applicable laws and regulations, Entrata disclaims all representations and warranties, whether implied or express, including those with respect to satisfactory quality, fitness for a particular purpose, or accuracy. Because laws and regulations may change from time to time, Entrata Academy may not be updated to reflect such changes. Customer should consult its own legal adviser with respect to compliance with all applicable laws and regulations.

1. RESPONSIBILITIES OF CUSTOMER

1.1 Administrative System. Customer will be given a login and password that allows Customer to administrate over certain functionality of the Software.

1.2 Reports. Customer is solely responsible for communicating with the Administrative System to receive reports related to the Entrata Product and Service. Entrata may also post reports in the Administrative System and send reports of certain transactions to Customer via email, if and as requested by Customer.

1.3 Use of Entrata Accounting Software. Customer agrees to use the Entrata Accounting software ("Accounting") only for Customer's business purposes. Customer's use of Accounting may be on behalf of Property owners as an agent of such owners. Customer shall not assign, copy, transfer, transmit, or permit access to Accounting to Customer's Employees or any third party other than as expressly contemplated herein. Customer shall be solely responsible to procure and maintain any computer hardware necessary to use Accounting.

2. RESPONSIBILITIES OF ENTRATA

2.1 Access and Accuracy of Information. Entrata shall provide Customer with access to Accounting through the Administrative System for the Properties set forth in the SOW. Entrata will use commercially reasonable efforts to ensure that the information and data used in the system is accurate. Upon written notification of problems, Entrata will use commercially reasonable efforts to correct any data integrity or errors caused by the Services.

2.2 Safeguard of Data. Entrata agrees that all data and information obtained from Customer shall be Customer's property and shall be safeguarded under commercially reasonable methods and in accordance with applicable laws and regulations governing the protection of personal data; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

3. DISCLAIMERS, INDEMNIFICATION, WARRANTIES

3.1 Compliance with Law. Although the use of Accounting will assist Customer in complying with applicable laws and regulations, Entrata hereby disclaims all warranties and conditions with respect to the satisfactoriness or accurateness of Accounting in this regard. Because laws and regulations may change from time to time, Accounting may not be updated to reflect such changes. Customer should consult its own legal adviser with respect to compliance with all applicable laws and regulations.

3.2 Indemnification. As applicable to Accounting, Customer shall indemnify, defend and hold harmless Entrata, its owners, officers, employees, and agents, from and against any and all claims, actions, proceedings, judgments, losses, liabilities, costs and expenses (including legal fees) arising from claims by any third party against Entrata that are:

• directly or indirectly caused by Customer's actions or omissions;
• the result of unauthorized access to the Services by use of Customer's password or account;
• the result of a transaction or dispute between any third party unrelated to Entrata (including any property owner or tenant) and Customer; or
• as a result of a breach of Customer's representations, warranties, or covenants hereunder.

4. INTELLECTUAL PROPERTY RIGHTS

All materials provided by Entrata to Customer with respect to Accounting, including but not limited to the Software code, proprietary data and documentation, or other proprietary information developed or provided by Entrata, including logos, trademarks, copyrights, trade names, and any non-public know-how, methodologies, equipment, or processes of Accounting, shall remain the sole and exclusive property of Entrata. All rights not granted to Customer hereunder are reserved by Entrata.

OVERVIEW

Entrata Commercial is the central product in Entrata's Software offering for commercial property managers, specifically providing commercial property management functionality. These terms describe certain obligations of Customer with respect to the use of the Entrata Commercial Services.

1. SCOPE OF USE

Entrata Commercial includes access to a cloud-based commercial-property-specific property management system that supports (a) commercial, retail, and mixed use property management and leasing, including property data and unit data / availability; (b) tenant management, including leasing move-ins, move-outs, and transfers; (c) ledger, including recurring / one-time charges, payments, refunds, and Common Area Maintenance ("CAM") expense management; (d) work order management, including work order creation, scheduling, and alerts; (e) mobile management, which allows Customer access to the Software on a tablet or smart phone; and (f) flexible space configuration management, including the tracking of tenant renewal options. The Software also includes a reporting module that supports the creation of various reports, including but not limited to: rent roll; monthly reconciliation; amenity; unit availability; rent adjustment; rentable items; security deposits; cash deposit recaps; and aged delinquency.

2. RESPONSIBILITIES OF ENTRATA

2.1 Administrative System. Customer will be given Access Credentials that allow Customer to access and manage certain functionality of the Software. Customer is responsible for maintaining the security of any Access Credentials used to access the Software or the Administrative System and the data stored therein, and Customer agrees that Entrata will not be responsible or liable for Customer's use and safekeeping of Access Credentials.

2.2 Compliance with Laws and Regulations. Customer will comply with all applicable laws and regulations in connection with, or affecting, the use of the Services. Customer will not use the Software in any way that infringes on the intellectual property rights of any third party, or upload anything while using the Software that contains any viruses or other computer programming that could damage, detrimentally interfere with, surreptitiously intercept, or expropriate the Services, data or the personal information of any person or entity. Customer will not use the Services or Software to engage in any activity, directly or indirectly, that is illegal or fraudulent.

2.3 Limitations. Customer agrees not to use the Services, the Administrative System, or any content from Entrata, or any information learned from any of the foregoing, for any purpose other than those specifically contemplated herein.

2.4 Reports. Customer is solely responsible for communicating with the Administrative System to receive reports related to the Services. Entrata may also post reports in the Administrative System and send reports of certain transactions to Customer via email, if and as requested by Customer.

2.5 Use of Property Management Software. Customer agrees to use the Software only for Customer's legitimate and lawful business purposes. Customer's use of the Software may be on behalf of Property owners as an agent of such owners. To the fullest extent permitted by applicable law, Customer will not assign, copy, transfer or transmit the Services to any third party other than as contemplated herein, and Customer will not publish, copy, modify, distribute, publicly display, create derivative works of, de-compile, disassemble, reverse engineer, or otherwise manipulate the Software, its underlying code, or any other intellectual property of Entrata, except that Customer may make copies of any reports or Customer-owned data contained in the Software for backup purposes. Customer may only use the Software for Licensed Properties. The Software may be accessed only by Customer's employees or other authorized personnel working for or on behalf of Customer.

3. RESPONSIBILITIES OF ENTRATA

3.1 Access and Accuracy of Information. Entrata shall provide Customer with access to Entrata Commercial through the Administrative System for the Licensed Properties. Entrata will use commercially reasonable efforts to ensure that the information and data used in the system is accurate. Upon written notification of problems, Entrata will use commercially reasonable efforts to correct any data integrity or errors caused by the Services.

3.2 Safeguard of Data. Entrata agrees that all data and information obtained from Customer is Customer's property and will be safeguarded using commercially reasonable methods and in accordance with applicable laws and regulations governing the protection of personal data; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

4. DISCLAIMER; COMPLIANCE WITH LAW.

Although the Software will assist Customer in complying with applicable laws and regulations, Entrata hereby disclaims all warranties with respect to the satisfactoriness or accurateness of the Software in this regard. As the Software does not incorporate state law requirements, and laws and regulations may change from time to time, the Software may not be updated to reflect such changes. Customer should consult an attorney with respect to its compliance with applicable laws and regulations.

5. INTELLECTUAL PROPERTY RIGHTS

All materials provided by Entrata to Customer with respect to the Software, including but not limited to proprietary data and documentation, or other proprietary information developed or provided by Entrata, including logos, trademarks, copyrights, trade names, and any non-public know-how, methodologies, equipment, Software code, or processes of the Software, will remain the sole and exclusive property of Entrata. All rights not granted to Customer under this Agreement are reserved to Entrata.

1. RESPONSIBILITIES OF CUSTOMER

1.1 Administrative System. Customer will be given a login and password that allows Customer to administrate over certain functionality of the Software.

1.2 Reports. Customer is solely responsible for communicating with the Administrative System to receive reports related to the Entrata Product and Service. Entrata may also post reports in the Administrative System and send reports of certain transactions to Customer via email, if and as requested by Customer.

1.3 Use of Entrata Core Software. Use of Entrata Core. Customer agrees to use Entrata Core software ("Core") only for Customer's business purposes. Customer's use of Core may be on behalf of Property owners as an agent of such owners. Customer shall not assign, copy, transfer, transmit, or permit access to Core to Customer's Employees or any third party other than as expressly contemplated herein. Customer shall be solely responsible to procure and maintain any computer hardware necessary to use Core.

2. RESPONSIBILITIES OF ENTRATA

2.1 Access and Accuracy of Information. Entrata shall provide Customer with access to Core through the Administrative System for the Properties set forth in the SOW. Entrata will use commercially reasonable efforts to ensure that the information and data used in the system is accurate. Upon written notification of problems, Entrata will use commercially reasonable efforts to correct any data integrity or errors caused by the Services.

2.2 Safeguard of Data. Entrata agrees that all data and information obtained from Customer shall be Customer's property and shall be safeguarded under commercially reasonable methods and in accordance with applicable laws and regulations governing the protection of personal data; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

3. DISCLAIMERS, INDEMNIFICATION, WARRANTIES

3.1 Compliance with Law. Although the use of Core will assist Customer in complying with applicable laws and regulations, Entrata hereby disclaims all warranties and conditions with respect to the satisfactoriness or accurateness of Core in this regard. Because laws and regulations may change from time to time, Core may not be updated to reflect such changes. Customer should consult its own legal adviser with respect to compliance with all applicable laws and regulations.

3.2 Indemnification. As applicable to Core, Customer shall indemnify, defend and hold harmless Entrata, its owners, officers, employees, and agents, from and against any and all claims, actions, proceedings, judgments, losses, liabilities, costs and expenses (including legal fees) arising from claims by any third party against Entrata that are:

• directly or indirectly caused by Customer's actions or omissions;
• the result of unauthorized access to the Services by use of Customer's password or account;
• the result of a transaction or dispute between any third party unrelated to Entrata (including any property owner or tenant) and Customer; or
• as a result of a breach of Customer's representations, warranties, or covenants hereunder.

4. INTELLECTUAL PROPERTY RIGHTS

All materials provided by Entrata to Customer with respect to Core, including but not limited to the Software code, proprietary data and documentation, or other proprietary information developed or provided by Entrata, including logos, trademarks, copyrights, trade names, and any non-public know-how, methodologies, equipment, or processes of Core, shall remain the sole and exclusive property of Entrata. All rights not granted to Customer hereunder are reserved by Entrata.

1. SCOPE OF USE

Customer may use the Entrata Pricing Software and Services to price units at the optimal rent through setting management business rules. The Software and Services will allow Customer to forecast occupancy, lease starts, lease expirations, and it will also provide improved pricing and occupancy data management and processes. The Software and Services will provide the ability for Customer to increase revenue while targeting optimal occupancy levels through the use of transparent pricing methodology and processes.

2. RESPONSIBILITIES OF CUSTOMER

2.1 Administrative System. Customer will be given a login and password that allows Customer to administrate over certain functionality of the Software. Once trained, Customer is responsible to review the optimized rent pricing based on the move-in day of the week, and choose the starting rent that will be optimized, before the optimal rent pricing is automated. The Administrative System is intended and licensed for use by Customer, but not third parties.

2.2 Approval of Pricing. When the system is in "Manual Review" mode, Customer is required to review all rent pricing before the rent pricing is generated and posted. Bugs, mistakes, updates, and outages by Entrata may result in pricing being generated and pre-populated incorrectly. Customer agrees and acknowledges that if Customer has failed to review the rent pricing this may create a risk of mistake, error, and liability, and that Customer has been informed of this fact and expressly agrees to assume the risk of this occurring. Customer agrees to release and to indemnify Entrata, and its officers, agents and employees from any liability as the result of any omission on Customer's part, to review the rent pricing, and any resulting damages or claims which may arise.

2.3 Comparable Data. Customer agrees that this product and service is contingent upon Entrata accessing and using competitive data comparisons of similarly situated companies, and that any public property information supplied to Entrata by Customer after the execution of this agreement, related to this Product and Service offering may be used by Entrata, in a non-identifiable manner, and in the aggregate, to provide services relevant to the rental of properties, and for the purpose of leasing or managing residential or commercial real estate.

2.4 Compliance and Non-distribution. Customer shall comply with all applicable Laws and Regulations in connection with, or affecting, the use of the Software and Services. To the fullest extent permitted by applicable laws, Customer must not copy, abstract or reverse engineer the Software or the information contained in it, or make it available to any person or organization, and Customer must not permit others to do so. Customer must maintain the Software in confidence and prevent unauthorized access to it.

2.5 Limitations. Customer agrees not to use the Software, the Administrative System, any Content from Entrata or any information learned from any of the foregoing for any purpose other than those specifically contemplated herein.

2.6 Notice of Erroneous Pricing. Customer shall regularly and promptly review all pricing and other communications from Entrata and shall promptly notify Entrata upon discovery of any and all discrepancies between Customer's records and those provided by Entrata with respect to any pricing that Customer believes is erroneous. Upon notification by Customer, Entrata will use commercially reasonable, good faith efforts in accordance with the terms hereof to correct any disparities of which it was notified.

2.7 Reports. Customer is solely responsible for communicating with the Administrative System to receive reports related to the product and service. Entrata may also post reports in the Administrative System and send reports of transactions to Customer via email, if requested by Customer.

3. RESPONSIBILITIES OF ENTRATA

3.1 Access. Entrata shall provide Customer with access to the Entrata Pricing Software through Entrata for the number of Properties and at the rates set forth below.

3.2 Accuracy of Information. Entrata will use commercially reasonable, good faith efforts to ensure that any information submitted through the system is accurate. Upon written notification of any problems, Entrata will use commercially reasonable, good faith efforts to correct any data integrity or errors caused by the Software.

3.3 Safeguard of Data. Entrata agrees that all data and information obtained from Customer shall be Customer's property and shall be safeguarded under commercially reasonable, good faith methods and in accordance with applicable laws and regulations governing the protection of personal data; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

3.4 Product Delivery. Entrata will deliver the product and services in the increments agreed upon by the parties, at least once per week. The pricing and calculation methods will be optimized and delivered or otherwise made available to Customer in the applicable currency, exclusive of any fees, taxes, concessions, amenities, specials or the like, which Customer may charge or deduct, independent of the rent. Customer will have the ability to turn off the product and service, at Customer's sole discretion; however, if Customer elects to turn off the product and service it will still owe Entrata the monthly fees mutually agreed upon.

3.5 Training and Customer Support. An Entrata representative will train and provide support to Customer on how to enter the property information into the Administrative System, and how to set up and use the Entrata Pricing product and service. Once reasonably and adequately trained on the use of Entrata Pricing, Customer is solely responsible to train any of its employees that will use the Software and Services.

4. DISCLAIMERS

4.1 Server Disruption and Inaccurate Pricing. Entrata does not warrant or make any representations concerning the accuracy, likely results, or reliability of the pricing, if such pricing is erroneous because of a bug, or a pricing that is contingent upon comparable or macro-economic conditions which change or are incorrect or if Customer's employees or agents make or give concessions. Entrata may, from time to time, experience server disruptions or outages that prevent or delay pricing from being sent and received. Upon the occurrence of any of the foregoing problems, Entrata's sole responsibility shall be to re-send any undelivered pricing or correct any pricing. Subject to the foregoing, Entrata shall have no other responsibility for, and bears no liability with respect to inaccurate or undesired pricing sent through the Software.

4.2 No Warranties. To the fullest extent permitted by applicable law, the Software is furnished to you "AS IS" WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY WARRANTY OF PERFORMANCE, NONINFRINGEMENT, TITLE, MERCHANTABILITY, SATISFACTORY QUALITY OR FITNESS FOR A PARTICULAR PURPOSE. WITHOUT LIMITING THE FOREGOING AND TO THE MAXIMUM EXTENT PERMITTED UNDER APPLICABLE LAW, ENTRATA WILL HAVE NO LIABILITY FOR DAMAGES BASED UPON, ARISING OUT OF, RESULTING FROM OR IN ANY WAY CONNECTED WITH THE PERFORMANCE OR BREACH OF THIS AGREEMENT OR THE USE OF THE SOFTWARE. ENTRATA IS NOT LIABLE UNDER ANY CIRCUMSTANCES FOR ANY DAMAGES WHATSOEVER ARISING OUT OF THIS AGREEMENT OR THE USE OF THE SOFTWARE, INCLUDING BUT NOT LIMITED TO INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES, INCLUDING WITHOUT LIMITATION, LOST REVENUES OR PROFITS OR DAMAGE TO HARDWARE OR SOFTWARE COMPUTER SYSTEMS, DATA OR PROGRAMMING. THE LIMITATIONS AND EXCLUSIONS IN THIS PARAGRAPH SHALL APPLY TO ALL CLAIMS OF EVERY NATURE, KIND AND DESCRIPTION WHETHER ARISING FROM BREACH OF CONTRACT, BREACH OF WARRANTY, NEGLIGENCE OR OTHER TORT, OR OTHERWISE. YOUR SOLE AND EXCLUSIVE REMEDY ARISING FROM OR RELATING TO THIS AGREEMENT IS TO TERMINATE THIS AGREEMENT.

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1. RESPONSIBILITIES OF CUSTOMER

1.1 Administrative System. Customer will be given a login and password that allows Customer to administrate over certain functionality of the Software.

1.2 Reports. Customer is solely responsible for communicating with the Administrative System to receive reports related to the Entrata Product and Service. Entrata may also post reports in the Administrative System and send reports of certain transactions to Customer via email, if and as requested by Customer.

1.3 Use of Entrata Accounting Software. Customer agrees to use the Entrata Student software ("Student") only for Customer's business purposes. Customer's use of Student may be on behalf of Property owners as an agent of such owners. Customer shall not assign, copy, transfer, transmit, or permit access to Student to Customer's Employees or any third party other than as expressly contemplated herein. Customer shall be solely responsible to procure and maintain any computer hardware necessary to use Student.

2. RESPONSIBILITIES OF ENTRATA

2.1 Access and Accuracy of Information. Entrata shall provide Customer with access to Student through the Administrative System for the Properties set forth in the SOW. Entrata will use commercially reasonable efforts to ensure that the information and data used in the system is accurate. Upon written notification of problems, Entrata will use commercially reasonable efforts to correct any data integrity or errors caused by the Services.

2.2 Safeguard of Data. Entrata agrees that all data and information obtained from Customer shall be Customer's property and shall be safeguarded under commercially reasonable methods and in accordance with applicable laws and regulations governing the protection of personal data; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

3. DISCLAIMERS, INDEMNIFICATION, WARRANTIES

3.1 Compliance with Law. Although the use of Student will assist Customer in complying with applicable laws and regulations, Entrata hereby disclaims all warranties and conditions with respect to the satisfactoriness or accurateness of Student in this regard. Because laws and regulations may change from time to time, Student may not be updated to reflect such changes. Customer should consult its own legal adviser with respect to compliance with all applicable laws and regulations.

3.2 Indemnification. As applicable to Student, Customer shall indemnify, defend and hold harmless Entrata, its owners, officers, employees, and agents, from and against any and all claims, actions, proceedings, judgments, losses, liabilities, costs and expenses (including legal ' fees) arising from claims by any third party against Entrata that are:

• directly or indirectly caused by Customer's actions or omissions;
• the result of unauthorized access to the Services by use of Customer's password or account;
• the result of a transaction or dispute between any third party unrelated to Entrata (including any property owner or tenant) and Customer; or
• as a result of a breach of Customer's representations, warranties, or covenants hereunder.

4. INTELLECTUAL PROPERTY RIGHTS

All materials provided by Entrata to Customer with respect to Student, including but not limited to the Software code, proprietary data and documentation, or other proprietary information developed or provided by Entrata, including logos, trademarks, copyrights, trade names, and any non-public know-how, methodologies, equipment, or processes of Student, shall remain the sole and exclusive property of Entrata. All rights not granted to Customer hereunder are reserved by Entrata.

1. DEFINITIONS

1.1 "Content" with respect to the ILSPortal product, Content means any works of art, graphics, photographs, audio, video, text, ratings, reviews, data, pricing information, floor plan information, documents, works of authorship, vacancy information, and other content that will be posted on ILSs.

1.2 "Feeds" means a data transmission consisting of Content related to available units at Customer's Property or Properties that is exchanged between the Software and the ILSs.

1.3 "ILS(s)" means Internet Listing Service(s) and online marketing websites, including, but are not limited to, Apartments.com, ForRent.com, ApartmentGuide.com, Rent.com, ApartmentFinder.com, Move.com, and MyNewPlace.com, with which Customer has an existing license to post apartment vacancy information on a Property-specific basis.

1.4 "Lead" means personal information, including, but not limited to, name, phone number, email address, and other information of a perspective customer of Customer submitted through the ILSs.

1.5 "Property Specific Email Address" means the email address generated by Entrata that corresponds to each individual Property and each individual ILS where such Property may be listed.

2. SCOPE OF USE

Customer may use Customer's Computers to access and use the ILS Software via the Internet for the number of Properties and ILSs, at the rates, and subject to the fees stated in the Statement of Work. The Software shall be resident on Entrata's ASP Server.

3. RESPONSIBILITIES OF CUSTOMER

3.1 Administrative System. Customer will be given a login and password that allows Customer to administrate over certain functionality of the Software. Such administrative activities include, but are not limited to,

• the ability to view information submitted through the ILSPortal Software,
• the ability to change and update Property specific Content that will be submitted to an ILS through the Software, and
• the ability to track ILS related information and statistics.

The Administrative System is intended and licensed for use by Customer, but not third parties.

3.2 ILS Posting. Customer agrees to maintain the accuracy of Content contained in the Administrative System and in Customer's Third-Party Property Management Software. Customer understands that Entrata will extract Content from the Administrative System and the Third-Party Property Management Software in order to post such information to ILSs.

3.3 Acceptance of Feeds. Customer agrees to maintain Property Content in the manner required for a Feed to be accepted by an individual ILS, including but not limited to, adhering to the specific information formatting specifications such as minimum and maximum character requirement, image size limits, and information structure. Specifications and requirements vary from ILS to ILS and it is Customer's responsibility to know, understand, and follow these requirements. Entrata has no responsibility to modify or edit information that is not correctly formatted or otherwise unacceptable to a particular ILS.

3.4 Existing License & Activation. Entrata will send information to all ILSs requested by Customer, but Entrata does not represent or warrant that any ILS will accept and properly process the data sent. Customer understands and agrees that it is Customer's responsibility to maintain a valid and sufficient license to post Feeds to each ILS to which Customer seeks to send Property information through the ILS Portal Services. For applicable ILSs, Customer may be required to provide or obtain written or verbal approval to allow an ILS to accept Feeds from the Software. Customer is responsible for obtaining such approvals and permissions from each ILS prior to activating the Software for such ILS.

3.5 Responsibility for Setup and Activation. ENTRATA IS NOT RESPONSIBLE FOR ANY DELAYS CAUSED BY AN ILS OR CUSTOMER IN COMPLYING WITH THE SETUP, PERMISSION AND ACTIVATION REQUIREMENTS OF AN ILS.

3.6 Rights to Distribute Content to Additional ILS Type Sites. Customer hereby grants Entrata permission to distribute Content to additional ILS type sites and to modify such Content to comply with such additional site's posting requirements. Such additional sites include, but are not limited to, Google Base, Yahoo.com, Craigslist.com, HotPads.com, RentVine.com, Backpage.com, OLX.com, HomeTownRent.com, Oodle.com, and Yelp.com.

3.7 Responsibility for Accuracy of Information. Entrata will use commercially reasonable efforts to ensure that Feeds are properly distributed to each ILS, provided, however, that Customer is responsible for the accuracy of any data retrieved by the Software from any Third-Party Property Management Software. Upon written notification, Entrata will use commercially reasonable efforts to correct any data integrity or Feed errors caused by the Software or the integration of the Software with Third-Party Property Management Software. Such errors may occur as a result of system errors, bugs, improperly input data, data transmission time outs, erroneous data pulled from Third-Party Property Management Software, or other issues.TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAWS, ENTRATA IS NOT RESPONSIBLE FOR ANY LOSSES OR DAMAGES, INCLUDING, BUT NOT LIMITED TO, LOST RENTS, OR DEPOSITS INCURRED AS A RESULT OF ERRONEOUS, UNPARSED, OR UNSENT ILS FEEDS OR LEADS.

4. SETUP, IMPLEMENTATION, CONTENT, ACCESSIBILITY

4.1 Setup and Implementation Responsibilities and Statement of Work. Entrata will be responsible for performing its setup and implementation responsibilities, including those relating to Website creation, as described herein. It is estimated that the initial Website creation and the setup and implementation will require approximately six (6) weeks, starting on the date the Agreement is signed by Entrata. This time period is not guaranteed, and may change due to delays by Customer, extended or changed design requirements by Customer, disruptions in the development process, or other factors. Entrata will notify customer of the Go Live Date when such date is certain. Customer shall be responsible for providing property content including the submission of a Property Details Questionnaire, Property Photos, Floor Plan Details and Images, Property Logo or other images. Customer acknowledges that this may take approximately 2-3 hours per property to gather and send. Customer must also submit to Entrata the desired domain name to be purchased or directed toward our servers (ProspectPortal Only).

4.2 Content Provided by Entrata. If and to the extent that Entrata is to provide any Content (other than the Website Design Elements available to Customer through the Software) for the Websites, such Content and Entrata's obligations with respect to such Content will be identified or described in the Statement of Work hereto. Entrata has no other obligation to provide Content.

4.3 Access Denial for Inappropriate Use. Entrata has the right to deny, suspend or terminate Customer's access to and use of the Software and to deny, suspend or terminate Customer's and Users' access to and use of the Websites at any time if there is any Inappropriate Use by any of them. Customer agrees not to engage in or facilitate or encourage any Inappropriate Use. An "Inappropriate Use" means any of the following:

• the inclusion in any Website of any information, message, posting, or other Content that is illegal, obscene, pornographic, offensive, lewd, violent, misleading, fraudulent, drug-related, disparaging, unpatriotic, infringing, or inappropriate in the reasonable opinion of Entrata, or that may expose Customer or Entrata to any liability, or
• the inclusion in any Website of any link or direction to any of the foregoing, or
• the use of any Software or a Website for any purpose that is outside the scope of the Agreement or that is unlawful or in conflict with the Agreement.

5. RESPONSIBILITIES OF ENTRATA

5.1 Lead Parsing. For Customer's Properties that have a license to one or more ILSs, and for which the requisite approvals have been obtained and setup has been completed, Entrata will provide Customer with a Property Specific Email Address. The Property Specific Email Address will then be used to track all Leads generated from the respective ILS. Customer may then elect to have all Leads sent to

• the Property Specific Email Address,
• inserted by Entrata into Customer's separately licensed Third-Party Property Management Software
• forwarded by Entrata to one or more email addresses specified by Customer, or
• a combination of any of the foregoing.

Entrata will not be responsible for any inaccurate or lost information caused by the submission by Customer of an incorrect Property Specific Email Address to an ILS.

5.2 Administrative System. Entrata will configure the Administrative System such that all Leads received from an individual ILS will be sent to a Property Specific Email Address. Customer may use the Administrative System to change settings and configurations affecting the transmission of information to and from ILSs. If Customer incorrectly changes the configurations or Property Specific Email Addresses, or if Customer turns ILSPortal posting or parsing functions off, Leads from the ILSs may be inaccurately reported, incorrectly attributed, or lost.

1. SCOPE OF USE

Customer may use the InspectionManager Software and Services to manage inspections of its facilities (i.e. apartment units, common areas, etc.). Such inspections may include, without limitation, make-readies, move-in/movie-out punch lists, cleaning checks, and preventative maintenance. Customer may use InspectionManager to define digital inspection forms that serve as templates for individual inspections. Customer may execute inspections, using these forms, where it may attach notes and images, capture digital signatures, and tie any accompanying action items to property level staff or residents, as applicable. Customer may use InspectionManager to approve inspections and facilitate the creation of efficient and automated work orders. A status indicator will appear in the Software, after an inspection, to prompt an approval. Inspection items that failed or have a note or image attached will be shown for review and approval. Review items can be changed and overridden if necessary by a user with sufficient privileges. Customer may print out hard forms and copies of the items used with the Software, and save and upload any documents to create a digital audit trail.

2. RESPONSIBILITIES OF CUSTOMER

2.1 Administrative System. Customer will be given a login and password that allows Customer to administrate over certain functionality of the Software, wherein Customer may set up inspection locations and items, create action items needed to resolve failed inspection items, and create inspection forms within the system. Customer can specify whether inspections are created through a manual process or through a scheduling system and identify the person(s) required to execute the inspection (e.g. property level staff or a Resident). Customer may assign an inspection to a specific unit or Resident.

2.2 Compliance and Non-distribution. Customer must comply with all applicable Laws and Regulations in connection with, or affecting, the use of InspectionManager. To the fullest extent permitted by applicable laws, Customer must not copy, abstract or reverse engineer the Software or the information contained in it, or make it available to any person or organization, and Customer must not permit others to do so. Customer must maintain the Software in confidence and prevent unauthorized access to it.

2.3 Limitations. Customer agrees not to use the Software, the Administrative System, any Content from Entrata or any information learned from any of the foregoing for any purpose other than those specifically contemplated herein.

2.4 Reports. Customer is solely responsible for communicating with the Administrative System to receive reports related to its use of InspectionManager. Entrata may also post reports in the Administrative System and send reports of transactions to Customer via email, if requested by Customer.

2.5 Property Management Software. Customer understands if it is not using the Entrata Core software, work orders may be automated, but will not be grouped under a single parent inspection work order. This is a limitation of Entrata's integrations with third-party management software and applies to work orders in general.

2.6 Accuracy of Information. Customer is responsible for maintaining the accuracy of information entered into the system. Customer assumes full responsibility and legal liability for any and all of Customer's content, and for the accuracy, completeness, and legality of Customer's content. Customer unconditionally warrants that it owns or has adequate licenses to all copyrights and intellectual property rights in and to Customer's content, and that Customer has obtained all necessary consents, permissions, releases, waivers, and rights needed by Customer and Entrata to use Customer's content pursuant to the Agreement.

3. RESPONSIBILITIES OF ENTRATA

3.1 Access. Entrata will provide Customer with access to the InspectionManager Software through the Administrative System for the number of Properties and at the rates set forth in the Statement of Work or Amendment adding the InspectionManager Services.

3.2 Accuracy of Information. Entrata will use commercially reasonable efforts to ensure that the InspectionManager Software functions as outlined herein. Upon written notification of any problems, Entrata will use commercially reasonable efforts to correct any data integrity or errors caused by the Software.

3.3 Safeguarding of Data. Entrata agrees that all data and information obtained from Customer is Customer's property and will be safeguarded under commercially reasonable methods and in accordance with applicable laws and regulations governing the protection of personal data; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of InspectionManager.

3.4 Product Delivery. Entrata will deliver the Software and Services over the Internet. InspectionManager may be used by entering information via a desktop computer, tablet, or mobile device, or by manually recording information through a paper process and uploading it to the system.

3.5 Training and Customer Support. An Entrata representative will train and provide support to Customer on the setup and use of InspectionManager within the Administrative System. Once reasonably and adequately trained on the use of InspectionManager, Customer is solely responsible to train any of its employees that will use the Software and Services.

• Installation. Following and subject to receipt of any applicable Setup Fees, Entrata will train Customer and provide technical assistance regarding implementation and use of InspectionManager.
• Maintenance. Entrata will take commercially reasonable steps to implement and maintain the Software, including any required maintenance fixes, patches, work-around solutions, and new versions of the Software.

4. DISCLAIMERS

4.1 Server Disruption and inaccuracies. Entrata may, from time to time, experience server disruptions or outages that prevent or delay items, (including but not limited to purchase orders, resident charges, inspection forms, and the like) from being sent and received. Upon the occurrence of any such disruption, Entrata's sole responsibility will be to re-send any undelivered items. Subject to the foregoing and to the maximum extent permitted by applicable law, Entrata will have no other responsibility for, and bears no liability with respect to, any damages arising from Customer's use of InspectionManager.

5. INTELLECTUAL PROPERTY RIGHTS

The Software and all non-Customer information in it are proprietary to Entrata and embody valuable confidential information and trade secrets of Entrata. The furnishing of the Software does not constitute the granting or waiver by Entrata of its proprietary interest. You acknowledge and agree that you acquire no rights in or to the Software, except as specifically set forth herein.

1. SCOPE OF USE

The Software and Services will allow Customer to use the following:

• The leasing agent dashboard in which the leasing agent may see real time reports of how many outstanding open leads they are responsible for and allow the agent to manage and view messages, voicemails, collect prospect information in the inbox, and communicate with leads. It will facilitate the planning, scheduling and managing of all lead activities, and provide reporting metrics for the same. The automated dashboard will create to-do items based on the leasing workflow, including completed applications, signed leases and upcoming renewals. The lead details will be sorted into various columns. The dashboard will include a Google calendar display, and will allow Customer and agent to manage upcoming events, reminders, tasks, appointments, application approval, lease generation and approval, emails, lead assignment, and closed leads per occurrence or in bulk.
• A detailed lead history tool that displays a complete history regarding individual leads from the time they were opened. The leasing agent will also be able to send emails directly to each lead from the lead view interface.
• Management reporting tools will allow leasing agents to track their own personal performance and will allow managers to track the performance of each agent and office. Customer may use a computer to access the Lead Management Software via the internet or any of the Entrata portals for the number of Properties, at the rates, and subject to the fees stated in the Statement of Work. Entrata will provide the Software and Services to facilitate the simplification of managing the potential residents / leads by capturing applicant and lead information and allowing for reporting and tracking of the lead.

2. RESPONSIBILITIES OF CUSTOMER

2.1 Administrative System. Customer will be given a login and password that allows Customer to access the Lead Management product, wherein Customer may manage the workflow and contact information of potential residents and leads online. Customer is responsible for:

• setting the default permissions for Customer's employees that will have access to the Software,
• setting up and maintaining the Google calendar system that is provided with the Services,
• managing the leads, the inbox, and other day-to-day activities,
• closing dead leads and/or moving and advancing the leads through the system,
• selecting the default view on the Lead Management home page and,
• inputting the required reasons and information for a closed lead.

2.2 Training. Once reasonably and adequately trained on the use of the Lead Management product, Customer is solely responsible to train any of the employees that will use the Software and Services.

2.3 Limitations. Customer agrees not to use the Software, the Administrative System, any Content from Entrata or any information learned from any of the foregoing for any purpose other than those specifically contemplated herein. d. Compliance with Laws and Regulations. Customer shall comply with all applicable Laws and Regulations in connection with, or affecting, the use of the Software and Services. Customer will not use the Services or Software to engage in any activity, directly or indirectly, that is illegal or fraudulent.

2.4 Prohibited Actions. Customer shall be solely responsible for its actions and the actions of its employees while using the Lead Management product, Software and Services. Customer agrees to abide by all local, state, and national laws and regulations applicable to Customer's use of the Services, including without limitation all applicable laws regarding fair housing and anti-discrimination laws. Customer agrees to familiarize itself and comply with amendments to local, state and national laws and regulations related to the use of the Services. It is Customer's sole responsibility to understand and comply with all laws related to Customer's use of the Services. Customer acknowledges and agrees that Entrata does not endorse Customer Content that is created by Customer through use of the Service.

2.5 Authorization. Customer agrees that it will only use the Services to provide and facilitate managing the information regarding potential residents and leads, and for no other purpose.

3. RESPONSIBILITIES OF ENTRATA

3.1 Installation; Training. Following and subject to receipt of the Setup Fees, Entrata will train Customer and provide technical assistance regarding implementing and using the Software and Services. It is anticipated the initial training should take three (3) hours per Property.

3.2 Reporting. Entrata will provide reporting metrics tracking and display in the agent dashboard, including reporting tools for property performance metrics for each leasing agent, and a means wherein the property managers may track the performance of each agent and office.

3.3 Maintenance. Entrata will take commercially reasonable steps to install and maintain the Software, including any required maintenance fixes, patches, work-around solutions, and new versions of the Software.

4. DISCLAIMERS

Entrata does not give any warranties or conditions or make any representations concerning the accuracy, likely results, or reliability of the Lead Management Software or Services. Lead Management is subject to errors, data loss, and bugs. To the maximum extent permitted by applicable law, in no event shall Entrata be liable for any damages (including, without limitation, damages for loss of leads, leases, data or profit due to business interruption, downtime, server disruption or other cause) arising out of or in connection with the use of the Lead Management Software or Services.

(Use of LeaseExecution requires a license for ResidentPortal)

1. DEFINITIONS

1.1 "Addenda" means a supplement or appendix to a Lease.

1.2 "Content" means any text, data, language, information, documents, and all that is contained or dealt with in a Lease.

1.3 "Email" means an electronic computer message delivered via the Internet that can be composed by Customer and distributed through the Services to individual Recipients or groups of Recipients composed of individuals meeting qualifications selected by Customer.

1.4 "Lease" means a contract granting use or occupation of property during a specified period in exchange for a specified rent.

1.5 "Merged Data" means factual information that is digitally transmitted into a Merge Field.

1.6 "Merge Field" means an entry that is used to identify which category of data source information will be printed or posted in its location.

1.7 "Resident" means a person who resides or will reside at one of Customer's Properties. These may be actual or prospective apartment Residents, commercial real estate tenants, renters of storage space or other users as mutually agreed upon by the parties.

1.8 "Administrative System" means the administrative website system to which Customer is given a login and password that allows Customer to perform administrative functions in connection with the Software as more fully described herein.

1.9 "Services" with respect to LeaseExecution means the intangible online leasing products described in this section of the Terms and Conditions, as well as the procedures, protocols and Software to be provided by Entrata to Customer to enable the legal online execution of Customer's Leases.

2. SCOPE OF USE

The Software and Services will allow for the applicants, Residents, and Customer to legally sign and execute their Lease in a paperless, online transaction. Customer's applicants and Residents may use a computer to access the LeaseExecution Software via the internet or by using Entrata's ProspectPortal or ResidentPortal for the number of Properties, at the rates, and subject to the fees stated in the Statement of Work. Entrata will provide the Software and Services to facilitate the simplification of the online application and leasing process for potential Residents and Customer by capturing applicant information and allowing the online execution of the Lease. The Software will integrate with many property management software products. The Lease may be configured with Merge Fields to allow applicant and property information to be dynamically merged into the Lease. Customer will have control over how the Lease form fields populate. Email notifications can be configured and automatically sent to both the applicants and property managers.

3. RESPONSIBILITIES OF CUSTOMER

3.1 Administrative System. Customer will be given a login and password that allows Customer to access the LeaseExecution product, wherein Customer's Residents or potential Residents may fill out an application to lease, and then read, sign, and execute a Lease and the corresponding Addenda online.

3.2 Limitations. Customer agrees not to use the Software, the Administrative System, any Content from Entrata or any information learned from any of the foregoing for any purpose other than those specifically contemplated herein.

3.3 Compliance with Laws and Regulations. Customer shall comply with all applicable Laws and Regulations in connection with, or affecting, the use of the Software and Services. Customer will not use the Services or Software to engage in any activity, directly or indirectly, that is illegal or fraudulent.

3.4 Prohibited Actions. Customer shall be solely responsible for its actions and the actions of its Residents while using the LeaseExecution product Software and Services. Customer agrees to abide by all laws and regulations applicable to Customer's use of the Services, including without limitation all laws regarding the legality of electronically executed legal documents through the Services. Customer agrees to familiarize itself and comply with amendments to local, state and national laws and regulations related to the use of the Services. It is Customer's sole responsibility to understand and comply with all laws related to Customer's use of the Services. Customer acknowledges and agrees that Entrata neither endorses the Content nor gives assurances of the enforceability or legality of any Customer Lease that is used.

3.5 Indemnification. Customer agrees to indemnify, and hold Entrata harmless for any and all legal claims, civil claims, fines, judgments or penalties that arise from or relate to any causes of action arising from Customer's use of the Services.

3.6 Comparable Data. Customer agrees that this product and service is contingent upon Entrata accessing and using competitive data comparisons of similarly situated companies, and that any property and/or resident information supplied to Entrata by Customer, related to this Product and Service offering, may be used by Entrata, in a non-identifiable manner, and in the aggregate, to provide services relevant to the rental of properties, and for the purpose of leasing or managing residential or commercial real estate.

3.7 Safeguarding of Data. Entrata agrees that all data and information obtained from Customer shall be Customer's property and shall be safeguarded under commercially reasonable methods and in accordance with applicable laws and regulation concerning personal data protection; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

3.8 Authorization. Customer agrees that it will only use the Services to provide online application and leasing services, and for no other purpose.

3.9 Uploading a Lease Package. Customer is responsible for submitting Lease documents and all applicable addenda in .docx file format which may take up to three hours per Lease. Customer may request revisions be made to its Leases. Up to two submissions shall be allowed for revisions. Customer understands that these revisions may take up to one hour per document review. Customer must log into the Administrative System and upload the Lease and applicable Addenda. LeaseExecution will allow Customer to use any available Word document (.docx). Before uploading the Lease package, Customer will need to create merge fields for all of the Lease entries. After the Lease package is uploaded and saved, the fields that have been entered will automatically populate when Customer sends the Lease package to an applicant.

3.10 Approval of Merged Data. Customer is required to acknowledge that it has reviewed all Merged Data into each Merge Field, each time a Lease is generated. Bugs, mistakes, updates, and outages by Entrata may result in Merged Data being generated and pre-populated incorrectly. Customer must agree and acknowledge that if Customer has failed to review and edit the Merged Data into the Merge Fields this may create a risk of mistake, error, and liability and that Customer has been informed of this fact and expressly agrees to assume the risk of this occurring. Customer agrees to release and indemnify Entrata, and its officers, agents and employees from any liability as the result of any omission on Customer's part to review the Merged Fields, and any resulting damages or claims which may arise. To the maximum extent permitted under applicable law, Customer understands that this waiver shall be effective even if the loss, damage, or injury is a result of negligence on the part of Entrata.

3.11 Supported Merge Fields. Entrata will provide Customer with a list of Merge Fields that will be supported by Entrata. Customer may use additional Merge Fields that are not on the list provided by Entrata, but these custom fields will require manual data entry by Customer each time a Lease is generated.

3.12 Approval of the Lease Language. Customer must acknowledge that it has reviewed the generated Lease that has been signed by the applicant. Customer must agree and acknowledge that if it failed to review the Lease before someone with the authority to sign on behalf of Customer executes the Lease, this may create a risk of mistake, error, and liability and Customer has been informed of this fact and expressly agrees to assume the risk of this occurring. Customer agrees to release and indemnify Entrata, and its officers, agents and employees from any liability as the result of any omission on Customer's part to review the Lease and any resulting damages or claims which may arise. Customer understands that, to the fullest extent permitted by applicable law, this waiver shall be effective even if the loss, damage, or injury is a result of negligence on the part of Entrata. For the avoidance of doubt, nothing in this Section 3.12 shall exclude or limit Entrata's liability for: (i) death or personal injury arising out of Entrata's negligence; (ii) fraud or fraudulent misstatement; or (iii) any other liability that cannot be excluded or restricted under applicable law. Customer acknowledges that using LeaseExecution in no way constitutes a legal opinion that the language of the Lease Customer is using is free from provisions that may be illegal or unenforceable under applicable law, and that Customer is advised to have a legal adviser review the Lease forms and Addenda they utilize. Customer agrees that Entrata is not liable for any misuse of the Lease forms or Addenda by any third parties. Customer agrees that Entrata may use this release language to defend or mitigate any liability that may arise for any claims or causes of action based in whole or in part upon the use of LeaseExecution.

3.13 Executing the Lease. An applicant will be able to click a link in an email notification to take him/her to a screen where he/she can log in with the credentials created in the application process, and review and initial each page of the Lease. An applicant signs the Lease by typing his/her full name in the appropriate field. Once the applicant clicks Submit, the Lease is sent to Customer to be signed. After Customer signs the Lease, a complete and executed copy will be made available to Customer and the applicant to print for their records. An email notification will also be provided to notify Customer that a Lease has been signed.

4. DISCLAIMERS

4.1 General. Entrata does not give any warranties or conditions or make any representations concerning the accuracy, likely results, or reliability of the LeaseExecution Software or Services. LeaseExecution is subject to errors, data loss, and bugs. To the maximum extent permitted by applicable law, in no event shall Entrata be liable for any damages (including, without limitation, damages for loss of Leases, data or profit due to business interruption, downtime, server disruption or other cause) arising out of or in connection with the use of the LeaseExecution Software or Services.

4.2 No Legal Opinion. Customer's use of LeaseExecution and the Lease documents it chooses to use in no way constitutes a legal opinion that the language of the Lease documents are free from provisions that may be illegal or unenforceable under applicable law. Customer must exercise its independent judgment whether to use the Lease documents and must receive independent legal advice about the use of the same. Entrata does not warrant that any management or operational policies and procedures employed by the end user or apartment property owner are legal or enforceable.

(Use of LeaseExecution Lite requires a license for ResidentPortal)

1. DEFINITIONS

1.1 "Addenda" means a supplement or appendix to a Lease.

1.2 "Content" means any text, data, language, information, documents, and all that is contained or dealt with in a Lease.

1.3 "Email" means an electronic computer message delivered via the Internet that can be composed by Customer and distributed through the Services to individual Recipients or groups of Recipients composed of individuals meeting qualifications selected by Customer.

1.4 "Lease" means a contract granting use or occupation of property during a specified period in exchange for a specified rent.

1.5 "Merged Data" means factual information that is digitally transmitted into a Merge Field.

1.6 "Merge Field" means an entry that is used to identify which category of data source information will be printed or posted in its location.

1.7 "Resident" means a person who resides or will reside at one of Customer's Properties. These may be actual or prospective apartment Residents, commercial real estate tenants, renters of storage space or other users as mutually agreed upon by the parties.

1.8 "Administrative System" means the administrative website system to which Customer is given a login and password that allows Customer to perform administrative functions in connection with the Software as more fully described herein.

1.9 "Services" with respect to LeaseExecution Lite means the intangible online leasing products described in this section of the Terms and Conditions, as well as the procedures, protocols and Software to be provided by Entrata to Customer to enable the legal online execution of Customer's Leases.

2. SCOPE OF USE

The Software and Services will allow for the applicants, Residents, and Customer to legally sign and execute their Lease in a paperless, online transaction. Customer's applicants and Residents may use a computer to access the LeaseExecution Lite Software via the internet or by using Entrata's ProspectPortal or ResidentPortal for the number of Properties, at the rates, and subject to the fees stated in the Statement of Work. Entrata will provide the Software and Services to facilitate the simplification of the online application and leasing process for potential Residents and Customer by capturing applicant information and allowing the online execution of the Lease. The Software will integrate with many property management software products. The Lease may be configured with Merge Fields to allow applicant and property information to be dynamically merged into the Lease. Customer will have control over how the Lease form fields populate. Email notifications can be configured and automatically sent to both the applicants and property managers.

3. RESPONSIBILITIES OF CUSTOMER

3.1 Administrative System. Customer will be given a login and password that allows Customer to access the LeaseExecution Lite product, wherein Customer's Residents or potential Residents may fill out an application to lease, and then read, sign, and execute a Lease and the corresponding Addenda online.

3.2 Limitations. Customer agrees not to use the Software, the Administrative System, any Content from Entrata or any information learned from any of the foregoing for any purpose other than those specifically contemplated herein.

3.3 Compliance with Laws and Regulations. Customer shall comply with all applicable Laws and Regulations in connection with, or affecting, the use of the Software and Services. Customer will not use the Services or Software to engage in any activity, directly or indirectly, that is illegal or fraudulent.

3.4 Prohibited Actions. Customer shall be solely responsible for its actions and the actions of its Residents while using the LeaseExecution Lite product Software and Services. Customer agrees to abide by all laws and regulations applicable to Customer's use of the Services, including without limitation all laws regarding the legality of electronically executed legal documents through the Services. Customer agrees to familiarize itself and comply with amendments to local, state and national laws and regulations related to the use of the Services. It is Customer's sole responsibility to understand and comply with all laws related to Customer's use of the Services. Customer acknowledges and agrees that Entrata neither endorses the Content nor gives assurances of the enforceability or legality of any Customer Lease that is used.

3.5 Indemnification. Customer agrees to indemnify, and hold Entrata harmless for any and all legal claims, civil claims, fines, judgments or penalties that arise from or relate to any causes of action arising from Customer's use of the Services.

3.6 Comparable Data. Customer agrees that this product and service is contingent upon Entrata accessing and using competitive data comparisons of similarly situated companies, and that any property and/or resident information supplied to Entrata by Customer, related to this Product and Service offering, may be used by Entrata, in a non-identifiable manner, and in the aggregate, to provide services relevant to the rental of properties, and for the purpose of leasing or managing residential or commercial real estate.

3.7 Safeguarding of Data. Entrata agrees that all data and information obtained from Customer shall be Customer's property and shall be safeguarded under commercially reasonable methods and in accordance with applicable laws and regulation concerning personal data protection; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

3.8 Authorization. Customer agrees that it will only use the Services to provide online application and leasing services, and for no other purpose.

3.9 Uploading a Lease Package. Customer is responsible for submitting Lease documents and all applicable addenda in .docx file format which may take up to three hours per Lease. Customer may request revisions be made to its Leases. Up to two submissions shall be allowed for revisions. Customer understands that these revisions may take up to one hour per document review. Customer must log into the Administrative System and upload the Lease and applicable Addenda. LeaseExecution Lite will allow Customer to use any available Word document (.docx). Before uploading the Lease package, Customer will need to create merge fields for all of the Lease entries. After the Lease package is uploaded and saved, the fields that have been entered will automatically populate when Customer sends the Lease package to an applicant.

3.10 Approval of Merged Data. Customer is required to acknowledge that it has reviewed all Merged Data into each Merge Field, each time a Lease is generated. Bugs, mistakes, updates, and outages by Entrata may result in Merged Data being generated and pre-populated incorrectly. Customer must agree and acknowledge that if Customer has failed to review and edit the Merged Data into the Merge Fields this may create a risk of mistake, error, and liability and that Customer has been informed of this fact and expressly agrees to assume the risk of this occurring. Customer agrees to release and indemnify Entrata, and its officers, agents and employees from any liability as the result of any omission on Customer's part to review the Merged Fields, and any resulting damages or claims which may arise. To the maximum extent permitted under applicable law, Customer understands that this waiver shall be effective even if the loss, damage, or injury is a result of negligence on the part of Entrata.

3.11 Supported Merge Fields. Entrata will provide Customer with a list of Merge Fields that will be supported by Entrata. Customer may use additional Merge Fields that are not on the list provided by Entrata, but these custom fields will require manual data entry by Customer each time a Lease is generated.

3.12 Approval of the Lease Language. Customer must acknowledge that it has reviewed the generated Lease that has been signed by the applicant. Customer must agree and acknowledge that if it failed to review the Lease before someone with the authority to sign on behalf of Customer executes the Lease, this may create a risk of mistake, error, and liability and Customer has been informed of this fact and expressly agrees to assume the risk of this occurring. Customer agrees to release and indemnify Entrata, and its officers, agents and employees from any liability as the result of any omission on Customer's part to review the Lease and any resulting damages or claims which may arise. Customer understands that, to the fullest extent permitted by applicable law, this waiver shall be effective even if the loss, damage, or injury is a result of negligence on the part of Entrata. For the avoidance of doubt, nothing in this Section 3.12 shall exclude or limit Entrata's liability for: (i) death or personal injury arising out of Entrata's negligence; (ii) fraud or fraudulent misstatement; or (iii) any other liability that cannot be excluded or restricted under applicable law. Customer acknowledges that using LeaseExecution Lite in no way constitutes a legal opinion that the language of the Lease Customer is using is free from provisions that may be illegal or unenforceable under applicable law, and that Customer is advised to have a legal adviser review the Lease forms and Addenda they utilize. Customer agrees that Entrata is not liable for any misuse of the Lease forms or Addenda by any third parties. Customer agrees that Entrata may use this release language to defend or mitigate any liability that may arise for any claims or causes of action based in whole or in part upon the use of LeaseExecution Lite.

3.13 Executing the Lease. An applicant will be able to click a link in an email notification to take him/her to a screen where he/she can log in with the credentials created in the application process, and review and initial each page of the Lease. An applicant signs the Lease by typing his/her full name in the appropriate field. Once the applicant clicks Submit, the Lease is sent to Customer to be signed. After Customer signs the Lease, a complete and executed copy will be made available to Customer and the applicant to print for their records. An email notification will also be provided to notify Customer that a Lease has been signed.

4. DISCLAIMERS

4.1 General. Entrata does not give any warranties or conditions or make any representations concerning the accuracy, likely results, or reliability of the LeaseExecution Lite Software or Services. LeaseExecution Lite is subject to errors, data loss, and bugs. To the maximum extent permitted by applicable law, in no event shall Entrata be liable for any damages (including, without limitation, damages for loss of Leases, data or profit due to business interruption, downtime, server disruption or other cause) arising out of or in connection with the use of the LeaseExecution Lite Software or Services.

4.2 No Legal Opinion. Customer's use of LeaseExecution Lite and the Lease documents it chooses to use in no way constitutes a legal opinion that the language of the Lease documents are free from provisions that may be illegal or unenforceable under applicable law. Customer must exercise its independent judgment whether to use the Lease documents and must receive independent legal advice about the use of the same. Entrata does not warrant that any management or operational policies and procedures employed by the end user or apartment property owner are legal or enforceable.

(All customers licensed for Leasing Center must also be licensed for Call Tracker)

1. DEFINITIONS

1.1 "Actual Handling Time" shall mean

• in the case of an Inbound Call (as hereinafter defined) by a CSR or an outbound Customer callback, the time that is measured from when the call is physically answered by the CSR or Customer until the call is physically terminated; and any additional wrap-up work performed relating to such call prior to becoming physically available to receive the next Inbound Call or to make the next Customer callback, and
• in the case of an Automated Call (as hereinafter defined), the time that is measured from when the caller enters the Entrata Voice Response Unit (VRU) until such caller leaves the VRU.

1.2 "Automated Call" shall mean an Inbound Call that is delivered to an electronic voice message rather than to a CSR as the means of providing Services as described in this Agreement.

1.3 "Contact(s)" shall mean a support incident, defined as a single in-coming support request via telephonic voice (a "Voice Contact"), fax or written or electronic correspondence (an "E-mail Contact") regarding any Product.

1.4 "CSR" shall mean an Entrata customer service representative that will function as a quasi-leasing agent for Customer.

1.5 "Inbound Call" shall mean a call that has physically arrived to Entrata's Interactive Voice Response Unit (an "IVR") or similar system by way of Customer's IVR or other mechanism for the purpose of providing Services as described in this Agreement.

1.6 "Leasing Center" shall mean the customer support and telemarketing product and Services provided by the Entrata CSRs.

1.7 "Maximum Hold Time" shall be measured from the time an Inbound Call is placed in a call group queue, prior to being physically delivered and answered by a CSR or an automated voice response unit (a "VRU").

Irish Counsel suggested wording:

1.8 "Opt-in Confirmation" means the positive confirmation of a prospective, current, former Resident of the Customer that such individual is willing to receive the type of communications delivered through the Services.

1.9 "Resident" means a person who resides or will reside at one of Customer's Properties. These may be actual or prospective apartment Residents, commercial real estate tenants, renters of storage space or other users as mutually agreed upon by the parties.

2. SCOPE OF USE

Entrata will provide Customer inbound support, teleservices, telemarketing, and lead-to-lease conversions for Customer's Residents that use the site and/or the freephone-number(s) to make property related calls and online chats. During the Term of this Agreement, Entrata may, at the option of Customer, provide outbound telemarketing Services to Customer's Resident on terms and conditions to be agreed upon in good faith by the parties (at additional costs).

3. RESPONSIBILITIES OF CUSTOMER

3.1 Customer Information. Customer agrees to provide Entrata with sufficient copies of the property information and related materials, including, but not limited to, documentation, photos, addresses, amenity descriptions, and other information as reasonably necessary to provide the Services. Customer shall only be obliged to supply one copy of any documentation or other such written materials relating to any such information, and Entrata may make such number of copies (and only such number of copies) of such materials as are necessary for it to provide Services. Customer must elect the tiered hour structure in which the CSRs will take the Resident calls.

3.2 Training Materials. Customer will provide, at minimum, one copy of the necessary training materials to Entrata on all aspects of the properties contemplated for the Services to be rendered to Customer, at no charge to Entrata. Entrata's trainers will provide training for the CSRs, unless otherwise agreed to in writing by the parties. Training will be based on the documentation provided by Customer for all aspects of the properties which are unique or specific to Customer and all updates, upgrades and revisions thereto required to provide the Services. Entrata agrees to only use the documentation and training materials for training and support purposes.

3.3 Customer Contact. Customer will provide the contact information for the Property representative, whom will receive the email notifications referenced in paragraph 4.1 (1) below.

4. RESPONSIBILITIES OF ENTRATA

4.1 Provide Services. Entrata will provide the Services agreed upon by Entrata and Customer for those Residents who access the Leasing Center through the site, the freephone number(s) and online chat. Entrata will provide the Services as set out in this Agreement including, without limitation, the following:

• Notification. Entrata agrees to notify Customer by email on a daily basis of any information required by Customer's Residents that is required and necessary to be passed onto and handled by Customer and the parties agree that Customer is responsible for fulfilling such requests. Should Entrata's notice obligation significantly interfere with its primary Service activities, Entrata will notify Customer. The parties agree that upon such notice, they will work cooperatively toward an amicable solution.
• Reports. Entrata agrees to provide Customer with such information and reports related to Services created by the Entrata telephone software and systems. Report topics may include performance, users, applications, and lost Contacts among others.
• Call Support and Monitoring. Entrata agrees to perform the Services and to allow Customer, through reasonable mechanisms, to be able to monitor recorded calls of Entrata's service handling of Contacts. Customer agrees to provide Entrata with any and all information, reports, or feedback related to Service quality, which is created by the monitoring of Contacts.
• Additional Services. New Services, including outbound telemarketing, may be agreed upon by Entrata and Customer. If these new Services (other than any usual and customary or evolutionary developments) are introduced or requested during the Term of this Agreement by Customer, and Entrata agrees to provide such Services, Customer shall provide reasonable advance notice of and information about such additional related Services to Entrata to enable Entrata to inform and train its CSRs as necessary and appropriate to provide quality customer service. The provision of any additional Services by Entrata may require an adjustment of the fees. All executed Leases and Addendum will be stored on Entrata servers, and where possible Entrata will provide a copy that may be saved on a Customer's Property Management Software. The legal documents will be stored for no more than the legally required amount of time required by the laws of the concerned country , and only during the time which Customer is paying for the Leasing Center service. At the expiration of the contractual relationship or the state required time, such Leases and Addendum may be permanently deleted without notice to Customer.

4.2 Training. Entrata agrees to provide standard support training to its employees at the Leasing Center facility, which shall include (at a minimum) training on the standard types of property information and other matters required to provide quality Service to the Residents / leads that call in. Customer shall have the right to review and approve the level of proficiency to which the CSRs are to be trained by Entrata to facilitate the performance of quality Services, which approval shall not be unreasonably withheld. Except in an emergency and upon consultation with Customer, Entrata shall not assign CSRs to provide Services hereunder unless they have received adequate training as approved by Customer and otherwise meet the requirements applicable to CSR's.

4.3 Hours of Operation. Entrata will provide the option of inbound tele-services 365 days per year, 24 hours a day commencing on the tele-services launch date. Customer's required hours of operation are detailed on the Statement of Work or any attachment hereto.

4.4 Escalation Procedure. Customer recognizes that there may be instances where Entrata will not be able to resolve a Customer Contact without Customer's assistance. Promptly following the execution of this Agreement, both parties will mutually agree to an escalation procedure for resolving support problems that require Customer's technical personnel and/or a Customer third party vendor. Customer agrees to provide necessary and timely resources to Entrata to enable Entrata to resolve escalated problems in a timely manner. Examples of such resources include documentation, knowledgebase, escalation process, hardware, software and support technicians.

4.5 Comparable Data. Customer agrees that this product and service is contingent upon Entrata accessing and using competitive data comparisons of similarly situated companies, and that any property and/or resident information supplied to Entrata by Customer, related to this Product and Service offering, may be used by Entrata, in a non-identifiable manner, and in the aggregate, to provide services relevant to the rental of properties, and for the purpose of leasing or managing residential or commercial real estate.

4.6 Safeguarding of Data. Entrata agrees that all data and information obtained from Customer shall be Customer's property and shall be safeguarded under commercially reasonable methods and in accordance with applicable laws and regulation concerning personal data protection; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

5. DISCLAIMERS

5.1 General. Entrata does not give any warranties or conditions or make any representations concerning the accuracy, likely results, or reliability of the Leasing Center Services. Leasing Center is subject to errors, data loss, and bugs. To the maximum extent permitted under applicable law, in no event shall Entrata be liable for any damages (including, without limitation, damages for loss of recordings, data or profit due to business interruption, downtime, server disruption or other cause) arising out of or in connection with the use of the Leasing Center Services.

5.2 Recordings. Entrata may (due to downtime, server disruption, or any other unforeseen occurrence) lose voicemails, pre-recorded messages and other recordings related to or used in connection with the Leasing Center services. Entrata's sole responsibility shall be to maintain these recordings utilizing industry standards. Entrata bears no responsibility for the loss of any such items and it is Customer's responsibility to keep accurate backups of all important messages.

6. INBOUND TELESERVICING SPECIFICATIONS, REPORTS, AND SLA

6.1 Program description: Entrata will be processing property related calls from Customer's Residents / leads requiring a highly qualified customer service workforce to accept calls and answer general property-related questions.

6.2 Call objective: To service Residents / leads who are already residing at the property or are contemplating residing at the property.

6.3 Training of CSRs: Customer may provide input on how language they want the CSRs to use and the call flows that CSRs will follow, that fit Customer's needs. CSR training will be 5-10 working days. All CSRs utilized for inbound teleservices will act as quasi-dedicated Customer leasing agents. The CSRs will answer general property questions, including but not limited to:

• The CSRs will record and transmit any requested work orders.
• The CSRs will answer calls relating to residents checking their balances, complaints, and general leasing questions.
• The CSRs will assist Customer in lead-to-lease conversions.

6.4 Quality assurance: Customer may monitor recorded CSR Contact calls on the Entrata Administrative System interface, at Customer's convenience. Entrata will maintain a CSR/supervisor ratio of 10 to 1 for this program during the initial stages of implementation. Entrata will monitor at least 10 calls per CSR per month. All calls will be recorded. Entrata may also survey Residents / leads via outbound telephone survey and by email, if Customer so requests (fees may be increased). Entrata will provide regular recorded monitoring on at least three calls per CSR per week. Entrata will grade the first three completed calls for each CSR using a QA monitoring rubric. If Customer so requests, Entrata agrees to provide a monthly QA report documenting the CSR QA scores and coaching notes.

6.5 IVR /VRU capability: If feasible, Entrata and Customer may plan to jointly develop the front end IVR /VRU prompter capability that is sufficient to capture and screen calls which meet Customer's needs. Entrata may provide this capability solely, should Customer wish to have Entrata handle this responsibility.

6.6 Other requirements: Entrata will maintain a reliable computer network interconnected to a server on site.

6.7 Service reports: Entrata will provide historical reports for the teleservices and program statistics including the number of Inbound Calls answered, abandoned and percentage of calls answered within sixty (60) seconds, historical CSR training reports, and monitoring reports for the Services.

7. SLA – CALL HANDLING REQUIREMENTS

7.1 Service Levels: Entrata will assume responsibility for managing service levels.

7.2 Calls: The agreed upon target is at least 80% of all calls will be answered within sixty (60) seconds.

7.3 Call length: The parties mutually anticipate an Average Actual Handling ("AAHT") of seven (7) minutes per call. If the average exceeds such number of minutes for any monthly billing period, Entrata may notify Customer and cooperate with Customer in adopting measures reasonably calculated to reduce such average without requiring material additional expenses to be incurred by Entrata.

7.4 Abandon rate: Entrata agrees that the abandon rate shall not exceed 3% of total Inbound Calls, measured daily. So long as Customer dictates the number of agents to be on duty handling incoming customer calls, Customer will assume responsibility for managing to this service level.

8. OUTBOUND TELEMARKETING SERVICES

8.1 During the Term of this Agreement, Entrata may, at the option of Customer, provide outbound telemarketing Services to Customer's Residents on terms and conditions to be agreed upon in good faith by the parties (at additional costs).

8.2 Customer agrees that it will only avail of these additional telemarketing services where Residents have agreed to receive such communications by completing an Opt-In Confirmation (a copy of which will be retained by Customer for 6 months following the termination of this Agreement). Auto enrolling potential recipients without permission is strictly forbidden and will result in the immediate discontinuation of the Services.

8.3 All outgoing telemarketing communications must contain "opt-out" instructions, and Customer agrees to not use the Services to communicate to any Resident who has "opted-out".

9. ANCILLARY SERVICES

9.1 Emails: During the Term of the Services Entrata may develop email support in which it will manage staffing levels such that 100% of the email Contacts referred by Customer will be answered within 24 hours of Entrata's receipt.

9.2 E-mail response can be defined in three ways:

• full response and closure;
• response back requesting more information from Customer to assist the Resident in clarifying the problem or to assist in the resolution of the problem; and
• response stating that Entrata is researching the problem and will get back to the Resident and/or Customer by the end of the next business day.

9.3 Chats: During the Term of the Services Entrata may develop chat support in which it will manage staffing levels such that 100% of Customer chats will be answered by a Leasing Center CSR.

1. SCOPE OF USE

Customer may use the Lobby Display product for a dynamic non-interactive means to display information that is pertinent to Customer's residents. The items that may be displayed include but are not limited to the property contact information, maintenance contact information, packages or other items to be picked up by the resident designated by unit number, weather information, a news headline feed, and upcoming property events or announcements.

2. RESPONSIBILITIES OF CUSTOMER

2.1 Limitations. Customer agrees not to use the Software and any Content from Entrata or any information learned from any of the foregoing for any purpose other than those specifically contemplated herein.

2.2 Technical Specifications. Customer agrees to abide by the technical specifications that Entrata will provide to them.

2.3 Required Hardware. Customer agrees that they are required to purchase the hardware needed to facilitate the Lobby Display's functionality including but not limited to, a computer, a screen for displaying the information, an internet connection, a video connection between the screen and the computer, and any needed cables and wires. Entrata recommends Customer purchase a web-enabled television.

2.4 Entering Information. Customer agrees that they are required to manually enter the information that will be displayed for any property announcements, events, and any packages to be picked up by the residents.

2.5 Setup and Implementation Responsibilities and Statement of Work. Entrata will be responsible for performing its setup and implementation responsibilities, including those relating to Website creation, as described herein. It is estimated that the initial Website creation, the setup and implementation will require approximately six (6) weeks, starting on the date the Agreement is signed by Entrata. This time period is not guaranteed, and may change due to delays by Customer, extensions or changes in design requirements by Customer, disruptions in the development process, or other factors. Entrata will notify customer of the Go Live Date when such date is certain. Customer shall be responsible for providing property content including the submission of a Property Details Questionnaire, Property Photos, Floor Plan Details and Images, Property Logo or other images. Customer acknowledges that this may take approximately 2-3 hours per property to gather and send. Customer must also submit to Entrata the desired domain name to be purchased or directed toward our servers (ProspectPortal Only).

3. RESPONSIBILITIES OF ENTRATA

3.1 Access. Entrata shall provide Customer with access to the Lobby Display Software, which (provided Customer has a current license for Parcel Alert) will enable the dynamic content to be displayed to the residents for the number of Properties and at the rates set forth below.

3.2 Support. Entrata will provide the necessary documentation to Customer to allow Customer to set up the Lobby Display. Entrata will provide phone support to troubleshoot any problems with the Product.

4. DISCLAIMERS

4.1 General. Entrata does not give any warranties or conditions or make any representations concerning the accuracy, likely results, or reliability of the Lobby Display Software or Services. Lobby Display is subject to errors, and bugs. To the maximum extent permitted by applicable law, in no event shall Entrata be liable for any damages arising out of or in connection with the use of the Lobby Display Software or Services.

4.2 Display Content. Entrata does not give any warranties or conditions or guarantee the upload time and functionality of any of the content that may be displayed from a third party. The content for the news source and headlines will be generated from a source of Customer's choosing, and Entrata shall not be liable for any damages or causes of action that may arise from the content that is disseminated from any third party.

4.3 Screen Size. Entrata does not give any warranties or conditions or guarantee the accuracy or clarity of any content displayed on a screen that is smaller than 30 inches or larger than 42 inches.

1. DEFINITIONS

1.1 "Call Service Provider" means a third-party service provider that will receive computerized requests from Entrata (which requests will contain the phone numbers of intended Recipients chosen by Customer and the Voice Message prepared by Customer and intended to be transmitted to such Recipients), and upon receipt of such computerized requests, will place calls to the specified phone numbers and upon answer, will deliver the Voice Message.

1.2 "Email" means an electronic computer message delivered via the Internet that can be composed by Customer and distributed through the Services to individual Recipients or groups of Recipients composed of individuals meeting qualifications selected by Customer.

1.3 "Keyword(s)" means a descriptive word or words that identify Customer or relate to specific offers or promotions of Customer. When a resident or potential resident of Customer sends an SMS containing the Keyword selected by Customer to the Shortcode, the Software will allow Customer to view and respond, through the Administrative System, to all individuals who sent such and SMS.

1.4 "Opt-in Confirmation" means the positive confirmation of a prospective, current or former resident of Customer that such individual is willing to receive the type of communications delivered through the Software and Services.

1.5 "Recipient" means one of Customer's residents, prospective residents, or former residents that has completed an Opt-in Confirmation.

1.6 "Short Code" means the abbreviated phone number to which residents or potential residents of Customer will text Customer's Key Word in order to receive more information from Customer regarding Customer's advertising or offer that publicized the Keyword and the "text to" number.

1.7 "SMS Aggregator" means an approved carrier.

1.8 "SMS" means the short message service component of the global system for mobile communications that uses standardized communications protocols to allow the exchange of short text messages between mobile phone devices.

1.9 "SMS Message Fees" means the fees charged by an SMS Aggregator to transmit and receive any SMS message to or from each SMS recipient.

1.10 "SMS System" means a system that uses the Software and Customer's computers to manually or automatically transmit SMS messages to one or more Recipients.

1.11 "Voice Message" means a pre-recorded or computer generated .Wav file that can be composed through use of the Software and then transmitted to Recipients through the Software by using the Administrative System to direct the Software to place simultaneous or individual telephone calls to Recipients.

1.12 ".Wav File" means a computer audio file that may contain either a computer generated voice, a recorded human voice or a combination of both.

2. SCOPE OF USE

Customer may use Customer's Computers to access and use the Message Center Software via the internet for the number of Properties, at the rates, and subject to the fees stated in the Statement of Work.

3. RESPONSIBILITIES OF CUSTOMER

3.1 Administrative System. Customer will be given a login and password that allows Customer to send alerts and notifications, including but not limited to, Opt-in Confirmations, rent reminders, maintenance requests, completion notifications, availability alerts, property info requests, and property notifications, to residents or potential residents through the individual or mass delivery of SMSs, Voice Messages, and/or Emails.

3.2 Prohibited Content. Customer agrees not to send SMS messages, Emails or Voice Messages containing content that is false, inaccurate, misleading, unlawful, harmful, threatening, abusive, harassing, tortuous, defamatory, vulgar, obscene, libelous, invasive of another's privacy, harmful to minors, hateful, or racially ethnically, or otherwise objectionable. Customer additionally agrees not to send unsolicited SMS messages, Emails or Voicemails; referring to alcohol, tobacco or drugs, or that contain content or keywords that infringe on patents, trademarks, or others intellectual property.

3.3 Prohibited Actions. Customer shall be solely responsible for its actions and the actions of its Users while using the Message Center Software and Services and for the contents of its transmissions through the Message Center Services. Customer agrees:

• to abide by all local, state, national, and international laws and regulations applicable to Customer's use of the Services, including without limitation all laws regarding the transmission of technical data exported through the Services;
• not to upload or distribute in any way files that contain viruses, corrupted files, or any other similar software or programs that may damage the operation of the Software, Services or Recipients' computers or telephones;
• not to use the Services for illegal purposes including violating provisions of any applicable laws and regulations;
• not to interfere or disrupt networks connected to the Services; (e) not to transmit or post any material that encourages conduct that could constitute a criminal offense or give rise to civil liability;
• not to engage in surveys, contests, or chain letters or post or transmit "junk mail," "spam," "chain letters," or unsolicited mass distribution of email.

Customer acknowledges that the laws governing the use of the Services are amended from time to time. Customer agrees to familiarize itself and comply with amendments to local, state and national laws and regulations related to the use of the Services. It is Customer's sole responsibility to understand and comply with all laws related to Customer's use of the Services. Customer acknowledges and agrees that Entrata neither endorses the contents of any Customer communications nor assumes any responsibility for any threatening, libelous, obscene, harassing or offensive material contained therein, any infringement of third-party intellectual property rights arising therefrom or any crime or violation facilitated thereby. Entrata may refuse to transmit any communications if, in Entrata's reasonable discretion, such communication violates the terms hereof.

3.4 Authorization. Customer agrees that it will only use the Services to send communications to Recipients who have agreed to receive such communications by completing an Opt-in Confirmation (a copy of which will be retained by Customer for 6 months following the termination of this Agreement). Auto enrolling potential recipients without permission is strictly forbidden and will result in the immediate discontinuation of the Services.

3.5 Key Word Reservation. Customer agrees to only reserve keywords that are relevant to the rental of properties, and will only use the SMS System for the purpose of leasing or managing residential or commercial real estate. Customer understands that Keywords are available on a first-come, first-serve basis. Customer will confirm the availability of desired keywords prior to executing the Statement of Work.

4. RESPONSIBILITIES OF ENTRATA

4.1 Transmission of SMS Messages. Subject to the limitations set forth herein, Entrata will maintain the SMS System in a manner so as to allow Customer to transmit SMS messages to one or more SMS Aggregators during all times when the Software is normally available.

4.2 Transmission of Voice Messages. The Software and Services will allow Customer to use standard commercially available software, not included as part of the Software, which software must be setup pursuant to specific instructions provided by Entrata, to record and create .Wav files that will be transmitted as Voice Messages to Recipients through the Services and the Call Service Provider. Entrata does not guarantee that Voice Messages will be delivered immediately and accepts no responsibility for any mis-delivered or undelivered Voice Messages resulting from the failure of the Call Service Provider.

4.3 Transmission of Emails. The Software will allow Customer to transmit Email blasts to all or groups of Recipients, which groups can be selected by Customer based on certain criteria such as residents who are delinquent in the payment of rent, or residents of certain buildings, etc. All emails must contain "opt out" instructions, and Customer agrees to not use the Software or Services to send any additional email to any Recipient that has "opted out."

4.4 Key Word Reservation. Entrata agrees to reserve up to three keywords per Property, per month for the Term of the Agreement.

4.5 Server Disruption and Inaccurate Messages. Entrata may, from time to time, experience server disruptions or outages that prevent or delay SMS Messages, Voice Messages, and Emails from being sent and received. Such disruptions may also result in duplicate or undesired messages being sent. Upon the occurrence of any of the foregoing problems, Entrata's sole responsibility shall be to re-send any undelivered messages or correct any messages that contained mistaken or undesired content. Subject to the foregoing and to the maximum extent permitted by applicable laws, Entrata shall have no other responsibility for, and bears no liability with respect to inaccurate or undesired messages sent through the Software.

4.6 Responsibility for SMS Aggregators. Entrata makes no representations or warranties with respect to the reliability, availability, or coverage of any SMS Aggregator. SMS Aggregators may, from time to time, experience outages or system malfunctions that prevent or delay text messages from being sent and received. Such disruptions may also result in duplicate or undesired messages being sent for which Entrata bears no responsibility.

1. SCOPE OF USE

Customer may use the Parcel Alert product as a way to notify residents when a package or other deliverable item has been left with the property. The property staff may alert the residents that a package or deliverable item is ready for pickup by using the Software to notify the resident through a lobby display, email, text or SMS message, or through a ResidentPortal announcement.

2. RESPONSIBILITIES OF CUSTOMER

2.1 Limitations. Customer agrees not to use the Software and any Content from Entrata or any information learned from any of the foregoing for any purpose other than those specifically contemplated herein.

2.2 Email. Customer agrees that it must obtain the email addresses and permission from its residents to send email notifications to the residents if there is a package or other deliverable item that needs to be picked up. Customer also agrees that all emails must contain "opt out" instructions, and Customer agrees to not use the Software or Services to send any additional email to any resident that has "opted out."

2.3 SMS Messages. Customer agrees that it must obtain the cell phone numbers and permission from its residents to send SMS notifications to the residents' cell phones if there is a package or other deliverable item that needs to be picked up. Customer agrees that it is its responsibility to advertise to its residents for this service, and that the residents must opt-in to ResidentPortal. Customer also agrees that in gaining permission to send SMS Messages, there must be "opt out" instructions for those residents who do not want to receive SMS notices, and Customer agrees to not use the Software or Services to send any additional SMS Message to any resident that has "opted out."

2.4 ResidentPortal. Customer agrees that its residents must be enrolled in ResidentPortal in order to use this means of notifying its residents.

2.5 Authorization. Customer agrees that it will only use the Services to send communications to residents who have agreed to receive such communications by completing an opt-in confirmation (a copy of which will be retained by Customer for 6 months following the termination of this Agreement). Auto enrolling potential recipients without permission is strictly forbidden and will result in the immediate discontinuation of the Services.

2.6 Administrative System. Customer will have access to a user management mechanism that will allow Customer to send alerts and notifications, for opt-in confirmations, and parcel pick-up notifications through the delivery of SMSs and Emails.

2.7 Prohibited Content. Customer agrees not to send SMS messages, Emails containing content that is false, inaccurate, misleading, unlawful, harmful, threatening, abusive, harassing, tortuous, defamatory, vulgar, obscene, libelous, invasive of another's privacy, harmful to minors, hateful, or racially ethnically, or otherwise objectionable. Customer additionally agrees not to send unsolicited SMS messages, or Emails; referring to alcohol, tobacco or drugs, or that contain content or keywords that infringe on patents, trademarks, or others intellectual property.

2.8 Prohibited Actions. Customer shall be solely responsible for its actions and the actions of its Users while using the Software and Services and for the contents of its transmissions through the Services. Customer agrees:

• to abide by all local, state, national, and international laws and regulations applicable to Customer's use of the Services, including without limitation all laws regarding the transmission of technical data exported through the Services;
• not to upload or distribute in any way files that contain viruses, corrupted files, or any other similar software or programs that may damage the operation of the Software, Services or Recipients' computers;
• not to use the Services for illegal purposes including violating provisions of the CAN-SPAM Act, or any other applicable laws and regulations;
• not to interfere or disrupt networks connected to the Services;
• not to transmit or post any material that encourages conduct that could constitute a criminal offense or give rise to civil liability.

Customer acknowledges that the laws governing the use of the Services are amended from time to time. Customer agrees to familiarize itself and comply with amendments to local, state and national laws and regulations related to the use of the Services. It is Customer's sole responsibility to understand and comply with all laws related to Customer's use of the Services. Customer acknowledges and agrees that Entrata neither endorses the contents of any Customer communications nor assumes any responsibility for any threatening, libelous, obscene, harassing or offensive material contained therein, any infringement of third-party intellectual property rights arising therefrom or any crime or violation facilitated thereby. Entrata may refuse to transmit any communications if, in Entrata reasonable discretion, such communication violates the terms hereof.

3. RESPONSIBILITIES OF ENTRATA

3.1 Access. Entrata shall provide Customer with access to the Parcel Alert Software, which will allow Customer to notify its residents via Email, SMS Messages, Lobby Display, or ResidentPortal when a package or other deliverable item needs to be picked up.

3.2 Server Disruption and Inaccurate Messages. Entrata may, from time to time, experience server disruptions or outages that prevent or delay SMS Messages and Emails from being sent and received. Such disruptions may also result in duplicate or undesired messages being sent. Upon the occurrence of any of the foregoing problems, Entrata's sole responsibility shall be to re-send any undelivered messages or correct any messages that contained mistaken or undesired content. Subject to the foregoing, and to the maximum extent permitted by applicable laws, Entrata shall have no other responsibility for, and bears no liability with respect to inaccurate or undesired messages sent through the Software.

3.3 SMS Message Delivery. Entrata will provide a reasonable number of SMS deliveries, but may limit the number of messages to be sent per package or deliverable item pick-up to a total of three (3) messages.

3.4 Support. Entrata will provide the necessary documentation to Customer to allow Customer to set up the Parcel Alert. Entrata will provide phone support to troubleshoot any problems with the Product.

4. DISCLAIMERS

4.1 General. Entrata does not give any warranties or conditions or make any representations concerning the accuracy, likely results, or reliability of the Parcel Alert Software or Services. Parcel Alert is subject to errors, and bugs. To the maximum extent permitted by applicable law, in no event shall Entrata be liable for any damages arising out of or in connection with the use of the Parcel Alert Software or Services.

4.2 Responsibility for SMS Aggregators. Entrata makes no representations or warranties with respect to the reliability, availability, or coverage of any approved carrier ("SMS Aggregator"). SMS Aggregators may, from time to time, experience outages or system malfunctions that prevent or delay text messages from being sent and received. Such disruptions may also result in duplicate or undesired messages being sent for which Entrata bears no responsibility.

1. SCOPE OF USE

Entrata agrees to make available to Customer a representative specifically trained to support and train Customer on use of the Pricing Services (a "Pricing Services Specialist"). The Pricing Services include the following:

• The Pricing Services Specialist shall perform a daily review, overriding, and posting of rents derived from the Entrata Pricing product based upon criteria mutually agreed upon between the parties. The Pricing Services Specialist will be available for regular conference calls to discuss recent pricing activity and take reasonable direction from Customer. These calls shall take place on a weekly basis for the first month of Customer's licensed use of the services; thereafter the frequency of calls will be adjusted in Entrata's reasonable discretion at the recommendation of the Pricing Services Specialist.
• The Pricing Services Specialist will provide monthly reporting for licensed Properties.
• The Pricing Services Specialist will provide pricing consulting and share best practices related to operational conditions experienced throughout the week/month.

2. EVALUATION AND MANAGEMENT

Entrata will evaluate the benefit to Customer and perform continuous monitoring and management of the Services to optimize availability and performance. The parties will periodically evaluate the effectiveness of the Pricing Services, and Customer may terminate the Pricing Services at any time if unsatisfied. Customer will be expected to assist in evaluations by providing the following expected contributions:

• Conference Call: Participate in conference calls with Product Manager and stakeholders.
• Ad-Hoc Call / Email: Occasionally asked to contribute feedback to process design, requirement, and feature adjustments.
• Testing: Once usability testing is ready, test with 1 to 3 emails and phone calls.
• Feedback Sessions: Constructive dialogue, as needed, with product and CSM.

1. DEFINITIONS

1.1 "Content" means any works of art, graphics, photographs, audio, video, text, ratings, reviews, data, information, documents, works of authorship, and other content for, on or submitted to a Website.

1.2 "Customer's Computers" means Computers in the possession and control of Customer or its agents.

1.3 "Customer Content" means any and all Content not provided or acquired by Entrata and any and all information, data, contracts, and forms available to Users from the Websites.

1.4 "Features" means Website features available through the Software including, but not limited to, online tours, 360 degree virtual tours, rate information, lease availability, driving directions, contact information, online applications, website editor/page creator, and email system with aliasing capability. Other Features depend on the number and combinations of Service modules activated and used.

1.5 "Go Live Date" means the date on which the Website will be functional and available for access by Users.

1.6 "Host Server" means the server computer owned, leased or controlled by Entrata (or its data center vendor) that is used to host the Websites for Licensee. The Host Server may be changed by Entrata. There may be more than one Host Server. The Host Server may be the same as the ASP Server.

1.7 "Services" with respect to the ProspectPortal and ResidentPortal products means all included website creation and related hosting and content provision services and related Software, as well as Software customization services as more fully described in the Statement of Work hereto.

1.8 "User" means a user of the Website(s) other than Customer. Users may be actual or prospective apartment residents, commercial real estate tenants, renters of storage space or other Users as mutually agreed upon by the parties.

1.9 "Website" means any website created by or for Customer with the use of any of the Software under the Agreement. There may be more than one Website, but not more than the number of websites required to service the number of units or Properties stated in the Statement of Work. A Website may be used by Customer for the management of apartment communities, commercial real estate, storage facilities or other uses as mutually agreed upon by the parties, or as set forth in the Statement of Work.

1.10 "Website Design Elements" means design elements, and objects that are created or provided by the Software (i.e., by any of the Software's design libraries).

2. SCOPE OF USE

Customer may use Customer's Computers to access and use the ProspectPortal and ResidentPortal Software via the Internet for the number of Properties, at the rates, and subject to the fees stated herein. The Software shall be resident on Entrata's ASP Server.

3. WEBSITE HOSTING SERVICES

3.1 Hosting of Websites. The Websites created by Customer through the Services will be hosted by Entrata on the ASP and Host Server designated by Entrata, for access and use by Customer and its Users through the Internet and compatible web browsers.

3.2 Authorized Access. Customer and its Users may access and use the hosted Websites as described herein. However, Customer will not knowingly authorize or facilitate access or use by others to or of Entrata's Administrative System or the Software to assist in administering or modifying the content of the Websites.

3.3 Hosting Responsibilities. Entrata shall be responsible for the procurement, maintenance and operation of the ASP and Host Server and any software needed for the hosting of the Websites.

3.4 Means and Methods of Hosting. Subject to the Agreement, the hosting of Customer's Website will be conducted and accomplished in accordance with Entrata's then-current means and methods for hosting of websites.

3.5 Access and Use. Access to and use of the Websites and Content by Customer and its Users will be governed by and subject to Entrata's then-current access and use policies and any terms of use, disclaimers, privacy notices, and other conditions posted or displayed by Entrata on or in connection with the Websites. If and to the extent that Entrata implements any passwords or log-in, or security procedures or measures for the Websites, Customer and its Users must cooperate there with and shall respect the then-current password, log-in, and security procedures and measures.

3.6 Administrative System. Customer will be given a login and password to the Administration system that allows Customer to administrate over a Website. Such administration activities include, but are not limited to, the ability to view information submitted by Users or to edit Website content. The Administrative System is intended and licensed for use by Customer, but not its Users.

3.7 Internet Access and Necessary Equipment. Customer and its Users are responsible, at their expense, for obtaining and using all Internet access, equipment, software (e.g., compatible web browser), and third party services needed by Customer and its Users for access to and use of the Websites.

3.8 Reliance on Software. The Software is needed not only for the creation of the Websites, but also for on-going use and maintenance of the Websites. If the ASP License terminates, then any right of Customer to the Software for this purpose will also terminate.

3.9 Access to Websites upon Termination. Upon termination of the Agreement or cancellation of the ProspectPortal and ResidentPortal Products, access to the Websites and Software shall cease.

4. SETUP, IMPLEMENTATION, CONTENT, ACCESSIBILITY

4.1 Setup and Implementation Responsibilities and Statement of Work. Entrata will be responsible for performing its setup and implementation responsibilities, including those relating to Website creation, as described herein. It is estimated that the initial Website creation and the setup and implementation will require approximately six (6) weeks, starting on the date the Agreement is signed by Entrata. This time period is not guaranteed, and may change due to delays by Customer, extended or changed design requirements by Customer, disruptions in the development process, or other factors. Entrata will notify customer of the Go Live Date when such date is certain. Customer shall be responsible for providing property content including the submission of a Property Details Questionnaire, Property Photos, Floor Plan Details and Images, Property Logo or other images. Customer acknowledges that this may take approximately 2-3 hours per property to gather and send. Customer must also submit to Entrata the desired domain name to be purchased or directed toward our servers (ProspectPortal Only).

4.2 Content Provided by Entrata. If and to the extent that Entrata is to provide any Content (other than the Website Design Elements available to Customer through the Software) for the Websites, such Content and Entrata's obligations with respect to such Content will be identified or described in the Statement of Work hereto. Entrata has no other obligation to provide Content.

4.3 Access Denial for Inappropriate Use. Entrata has the right to deny, suspend or terminate Customer's access to and use of the Software and to deny, suspend or terminate Customer's and Users' access to and use of the Websites at any time if there is any Inappropriate Use by any of them. Customer agrees not to engage in or facilitate or encourage any Inappropriate Use. An "Inappropriate Use" means any of the following:

• the inclusion in any Website of any information, message, posting, or other Content that is illegal, obscene, pornographic, offensive, lewd, violent, misleading, fraudulent, drug-related, disparaging, unpatriotic, infringing, or inappropriate in the reasonable opinion of Entrata, or that may expose Customer or Entrata to any liability, or
• the inclusion in any Website of any link or direction to any of the foregoing, or
• the use of any Software or a Website for any purpose that is outside the scope of the Agreement or that is unlawful or in conflict with the Agreement.

5. RESPONSIBILITIES OF CUSTOMERS

5.1 Limitations. Customer agrees to not use the Software, the Administrative System, any Website Design Elements, any Content from Entrata or any information learned from any of the foregoing for any purpose other than creating, using and maintaining the Websites or exercise of its rights hereunder. Customer shall not use the Software or any Content to create more Websites than correspond to the agreed upon number of websites for the Properties set forth in the Statement of Work.

5.2 Content. All Content for or on Websites will be furnished by Customer (except for the Website Design Elements and for the Content, if any, that is to be provided by Entrata as expressly stated in the Statement of Work). The Content to be provided by Customer will include floor plans, rate information, applications, contracts, logos, text, and other works of authorship as needed or desired for the Websites.

5.3 Content Responsibility. Customer assumes full responsibility and legal liability for any and all of Customer's Content and for the accuracy, completeness, and legality of Customer's Content. Customer unconditionally warrants that it owns or has adequate licenses to all copyrights and intellectual property in and to Customer's Content and that Customer has obtained all necessary consents, permissions, releases, waivers, and rights needed by Customer and Entrata for Customer's Content for the purposes of the Websites and the Agreement.

5.4 Control and Monitoring of Content and Messages. Entrata has no obligation to review, edit, censor, monitor, or control any of Customer's Content or any messages, postings, information, data, commentary, uploads, downloads, contracts, or input from, with, by or to Users. Entrata is not responsible for monitoring or controlling access to or use of the Website.

5.5 Digital and Other Electronic Signatures. Any digital signature or electronic signature methods, means, or processing systems used by or in a Website (including, but are not limited to, any such method, means or system that is used on rental applications within the Website), may be activated or deactivated by Customer. Use of these methods, means, and systems is not mandatory, and any use or reliance thereon is at the risk of Customer and Users. Customer and Users should consult with their legal counsel concerning digital signatures or other electronic signatures and the methods, means and systems.

5.6 Compliance with Laws and Regulations. Entrata provides the necessary tools for Customer to manage its Websites and their Content. It is Customer's responsibility to ensure that the Websites and their Content are in compliance with all laws and regulations with respect to such Websites and Content, to the extent Customer has control over the same. Entrata bears no responsibility for any lack of compliance with such laws and regulations and Customer should seek qualified legal counsel to advise Customer regarding compliance therewith. All use of the Software and Websites by Customer and Users must be in accordance with any applicable laws and regulations.

5.7 Comparable Data. Customer agrees that this product and service is contingent upon Entrata accessing and using competitive data comparisons of similarly situated companies, and that any property and/or resident information supplied to Entrata by Customer, related to this Product and Service offering, may be used by Entrata, in a non-identifiable manner, and in the aggregate, to provide services relevant to the rental of properties, and for the purpose of leasing or managing residential or commercial real estate.

5.8 Safeguarding of Data. Entrata agrees that all data and information obtained from Customer shall be Customer's property and shall be safeguarded under commercially reasonable methods and in accordance with applicable laws and regulation governing the protection of personal data; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

5.9 Equal Housing Opportunity. It is the sole responsibility of Customer to maintain legal standards on Websites that comply with any applicable equality legislation and regulations.

6. DESIGNS; DOMAIN NAMES

6.1 Content Provided or Acquired by Entrata. All Content (including, but not limited to, creative artwork, ratings and reviews, and photography) that is purchased, created, provided, or acquired by Entrata for any Website will be owned by Entrata (or its supplier/licensor, if applicable) and not by Customer. Entrata does not assign or sell any copyrights or other intellectual property to Customer. No exclusivity or other exclusive rights are licensed, granted or promised to Customer, except as provided in Section 7.3 below. As part of the Agreement, Customer will have a non-exclusive license (or sublicense, if applicable) to use such Content, but only as part of the Websites. Customer acknowledges that all ratings and reviews received are the exclusive property of Entrata and may be used in other services.

6.2 Website Design Elements. The Websites that are created by or for Customer will have website designs, design elements, and objects that are created or provided by or through the Software (e.g., by any of the Software's design libraries). All such website designs, design elements, and objects are referred to as "Website Design Elements" and are licensed to Customer as part of the Agreement, but only for use as part of the Websites.

6.3 Website Designs. Non-Unique and Unique. Non-Unique and Unique. All Website designs are considered "non-unique" and non-exclusive. For example, website designs in the Design Libraries of the Software may be made available by Entrata to other customers. Competitors of Customer may select, use and maintain the same or similar website design used by Customer. If, and only to the extent that the Statement of Work expressly states that Entrata shall provide a "unique website design," then Customer will have exclusivity with respect to that unique website design (as described in the Statement of Work) for the duration of the Agreement. Exclusivity means that Entrata will not make the same unique website design (or a website design that is substantially the same in overall "look and feel") available to another customer during the term of the Agreement. Individual Website Design Elements are not subject to this exclusivity requirement and may be made available by Entrata to other customers.

6.4 Domain Names. Domain names for the Websites will be selected by Customer. It is Customer's responsibility to select domain names that do not infringe or violate any rights of any third party. Customer may not select as a domain name any name or word that is (or is part of) a name, trademark, or service mark of Entrata or confusingly similar thereto. If Customer requests Entrata to purchase domain name(s) for Customer, Customer agrees to pay Entrata the fee set forth in the Statement of Work per year per domain name during the term of the Agreement. This fee is subject to reasonable increases, but not more than once per year, by Entrata after the first year of the Agreement. Otherwise, Customer will be responsible for the registration and maintenance of the domain name and URL address for the Website and all payments and fees associated therewith. If Customer purchases and maintains its own domain names, it shall give Entrata the necessary URL address information and access to perform its responsibilities hereunder upon execution of the Agreement or upon the obtaining of such information or access.

7. RESPONSIBILITIES OF ENTRATA

7.1 Features. The Social Media product includes the following social media applications, which will be setup by Entrata: a Facebook Fan or Business Page or in the alternative Entrata will add a Facebook Application to Customer's existing fan page; Twitter setup; Youtube and FourSquare.

7.2 Social Media Toolbar. Customer will be provided with a toolbar on Customer's Website with quick links to social networks like, Facebook, a Twitter page, Twitter search page, YouTube, LinkedIn, FourSquare, Myspace, Blog, RentWiki, WalkScore, and Yelp.

7.3 Blog. Entrata will provide Customer with a Wordpress blog that will integrate with a blog template setup that is embedded. Customer is responsible for providing all the blog content.

8. PHOTOGRAPHY

8.1 Stock Photography & Photography Owned by Customer. Entrata may provide stock photographs that may be used by Customer on the Websites during the term of the Agreement. Such photographs are the sole and exclusive property of Entrata and Customer is granted a limited license herein to display such photographs solely on the Websites. Customer may choose to display its own photographs on the Websites. Such photographs are and will remain Customer Content.

8.2 Outsourced Photography and Content. At its sole discretion, Customer may choose to independently contract with third-party content vendors, who provide Property photography, digitized floor plans, video tours, virtual tours, flash animations, custom website designs, search engine optimization, etc. Entrata may provide Customer with a list of independent third-party content or service providers that can provide such content. Entrata makes no representations or warranties as to the quality, pricing or ability of such independent content or service providers. Customer is solely liable for any and all costs associated with the engagement of such independent providers and hereby agrees that Entrata bears no responsibility for losses, directly or indirectly, incurred by Customer as a result of engaging such providers.

8.3 Photography Provided by Entrata. Entrata offers the preferred option of photography by select independent photographers. Customer can contract with Entrata for said photographers to provide images for Customer's use through forms provided by Entrata. Entrata recommends the use of its selected photographers for all images to be used by Customer.

1. OVERVIEW

This portion of the Terms and Conditions describes the Services, including the Software contained in the Services, to be provided by Entrata to Customer relating to the ReputationAdvisor Service ("ReputationAdvisor"). It also describes certain obligations of the Customer with respect to use of ReputationAdvisor. The term "Service(s)" is deemed to include the Software.

2. SCOPE OF USE

Entrata will provide Customer with an online interface, displayed through Entrata's platform, for viewing and managing reviews and ratings of Customer and/or its Properties posted by users of ApartmentRatings.com, Yelp, Google, Resident Portal, Prospect Portal, Site Tablet, Vacancy.com, and other online review sites as determined by Entrata. Through the interface, Customer will have access to comments posted by end users, as well as overall ratings (number of stars out of five possible) assigned by end users; individual category ratings will only be displayed for Resident Portal, Prospect Portal, and Site Tablet ("Entrata Sites"). The ReputationAdvisor interface also allows Customer to post comments and information to various forms of social media, including Facebook and Twitter, as well as respond to reviews posted on Entrata Sites.

3. RESPONSIBILITIES OF CUSTOMER

3.1 Customer Information. Customer agrees to provide Entrata with sufficient corporate and/or Property information as reasonably necessary to provide the Services.

3.2 Customer Contact. Customer will provide sufficient contact information for one or more representative(s) who will access the interface referenced in paragraph 2 above.

3.3 Content Responsibility. Customer agrees to keep its posts to social media, and/or any other site to which Customer may post content via ReputationAdvisor, reasonable in size and number as determined by Entrata, so as to not unduly burden the ReputationAdvisor Services. Customer further agrees to not use the Services to create or send spam or other illegal, libelous, or offensive communications. Customer assumes full responsibility and legal liability for any and all content posted by Customer via ReputationAdvisor, and for the accuracy, completeness, and legality of such content. Customer unconditionally warrants that it owns or has adequate licenses to all copyrights, image rights, and intellectual property rights in and to all content posted by Customer, and that Customer has obtained all necessary consents, permissions, releases, waivers, and rights needed by Customer and Entrata to post such content.

3.4 Indemnification. Customer agrees to indemnify, defend, and hold Entrata harmless for any and all legal claims, civil claims, fines, judgments or penalties that arise from or relate to communications sent by Customer through the Services.

4. RESPONSIBILITIES OF ENTRATA

4.1 Provide Services. Entrata will provide the Services as set out in this Agreement, including the following:

• Reviews and Reports. Entrata agrees to display on Customer's interface all reviews (including overall star ratings) of Customer and/or its Properties posted by end users of ApartmentRatings.com, Yelp, Google, Entrata Sites, and other online review sites as determined by Entrata, and to provide Customer with aggregated review information, via Entrata's platform.
• Social Media and Response Posting. Entrata agrees to provide Customer the ability to post content directly to various social media, as well as respond directly to reviews posted to any Entrata Site.

4.2 Safeguarding Data. Entrata agrees that all data and information obtained from Customer shall be Customer's property and shall be safeguarded by commercially reasonable methods and in accordance with applicable laws and regulations governing the protection of personal data; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

5. DISCLAIMER

5.1 No Warranty. Entrata does not warrant or make any representations concerning the accuracy, likely results, or reliability of ReputationAdvisor. ReputationAdvisor is subject to errors, data loss, and bugs. To the maximum extent permitted by applicable law, in no event shall Entrata be liable for any damages (including, without limitation, damages from loss of data or profit due to business interruption, downtime, server disruption or other cause) arising out of or in connection with the use of, or inability to use ReputationAdvisor.

5.2 Loss of Data. Entrata may, due to downtime, server disruption, or any other unforeseen occurrence, lose review information or other information related to or used in connection with ReputationAdvisor. Entrata's sole responsibility shall be to maintain said data or information utilizing industry standards. To the maximum extent permitted by applicable law, Entrata bears no responsibility for the loss of any such items and it is Customer's responsibility to keep accurate backups of all data and information.

5.3 Use of Third Party Software. Entrata employs the services of a third-party provider to offer ReputationAdvisor to Customer. Entrata reserves the right to alter the Services at any time by changing the third-party provider, or to discontinue the Services altogether with prior reasonable notice, should Entrata feel the Services are no longer viable, or are negatively impacted by its current third-party provider.

1. DEFINITIONS

1.1 "Applicable Law" means all international, federal, state, provincial and local regulations that govern or affect any services provided in connection with this Agreement.

1.2 "Licensed Property" means a Property with respect to which Customer has acquired one (1) or more of the Services as specified in the SOW or an amendment to the Agreement, or otherwise authorized by Entrata under Section 2.3 of the Agreement.

1.3 "Payment Services" means card and SEPA Direct Debit processing services provided by Entrata through the ResidentPay software that provides Payors with the ability to manage payments made using a bank account, credit or debit card. For the avoidance of doubt, Entrata is not authorized to carry out payment services as set out in Annex I of Directive (EU) 2015/2366 (PSD2) in the European Union in its own name and relies on Third Party Payment Processors for this purpose.

1.4 "Payor" means Customer's customer that owes fees to the Customer (or "Payee") as payment for the goods and services provided by the Payee. Payors include but are not limited to apartment residents, commercial real estate tenants, or renters of storage or parking space.

1.5 "Payee" also refers to Customer, which is the entity that receives the payments from Payors.

1.6 "Returned Entries" means any Transactions returned by Payor's banking institution.

1.7 "Rules" means, collectively, and applicable operating regulations, policies, by-laws, and/or procedures issued by the Card Associations, including but not limited to the Payment Card Industry Data Security Standard, the Visa Cardholder Information Security Program, the MasterCard Site Data Protection Program and any other program or requirement that may be published and/or mandated by the Card Associations from time to time.

1.8 "Transaction" means a payment for the purchase or lease of goods and services by Payor using the Payment Services. This term also includes credit transactions and adjustments when appropriate.

1.9 "Third Party Payment Processor" means the entity that receives payment instructions and information from Payor and provides (i) card, (ii) SEPA Direct Debit, and (iii) other methods of payment processing services that provides Payor the ability to make payments using a bank account, credit or debit card. For the avoidance of doubt, Third Party Payment Processors are authorized by the relevant regulatory authorities in their respective jurisdictions to carry out payment processing services on behalf of Entrata.

2. SCOPE OF USE

Customer or Payor may use the ResidentPay Software to record, through the Administrative System, SEPA Direct Debit, credit, or debit card Transactions incidental to, and reasonably arising out of, Customer's rental of real estate to Payors, and also to view reports showing Transaction activity. The Payment Service may be used in connection with the number of Properties at the rates declared and subject to the fees stated herein. All development and Setup Fees are also set forth in the applicable Statement of Work.

3. SERVICES

3.1 Entrata shall make the ResidentPay Software available to Customer and Payor that shall allow Customers and Payors to input electronic payment information for the purpose of providing such payment information to Third Party Payment Processor and other service providers for SEPA Direct Debit and debit and credit card Transactions during the Term.

3.2 Customer hereby, and in accordance with the Agreement, appoints Entrata as its authorized agent with full power and authority to act on behalf of Customer to receive payment instructions from the Payor and submit Transactions to Third Party Payment Processor in accordance with its terms. Entrata shall be responsible for recording Transaction requests and providing responses for authorized Transactions. Nothing in this section is implied to discharge the payment obligations of a Payor in the event that a Transaction is returned or rejected for any reason.

4. RESPONSIBILITIES OF CUSTOMER

4.1 Customer Acknowledgement. Customer acknowledges that (i) the Third Party Payment Processor, and not Entrata, is responsible for, among other activities, initiating, processing and settling the Transactions and (ii) Entrata is not authorized under PSD2 to provide any payment services as defined therein.

4.2 Merchant Approval. Customer is responsible for successfully completing the merchant account application process. Customer will fill out a separate application that will be provided by Entrata. The application will require Customer to fill out detailed company information and provide certain documentation which may include but is not limited to a copy of the entity filing with a government agency, credit card processing statements, a business profile, and a management agreement. The owner or an officer of the Customer will be required to sign the application and provide a personal guarantee in order to be approved. If Customer is also required to sign an entity guarantee, entity tax information, financial statements and bank statements may be required. If Customer at any time is unwilling to cooperate or if merchant approval is denied due to bad credit, a history of bankruptcy, a history of fraudulent transactions, or for any other reason, set up fees will not be refunded. The foregoing notwithstanding, upon mutual agreement between Customer and Entrata, Customer may request that individual fee-managed Properties be separately considered for merchant approval pursuant to the process described in this section, or, at the sole discretion of Entrata, such Properties may be separately underwritten by, and such Properties' merchant accounts managed through, Entrata. In the event Entrata agrees to underwrite an individual Property, an owner or officer of such Property must execute a copy of this Agreement and agree to all the terms and conditions set forth herein as a "Customer" hereunder. In connection with such underwriting approval for a Property, Entrata may require each Property to complete the underwriting process as outlined above. If a security reserve account is required, such account must be capitalized in the amount required by Entrata, and Entrata must be authorized to withdraw amounts required to cover any liabilities incurred by Entrata in connection with the underwriting of such Property.

4.3 Authorization for In-Person and Telephone Transactions. Customer shall obtain authorization from the Payor prior to initiating a debit or credit to the Payor's account directly or via a Third Party Payment Processor as required by Applicable Law when Payor requests that Customer take such action in person. Customer shall retain proof of the Payor's authorization for a period of two (2) years after receipt of the authorization, or for the appropriate period designated by the Rules and Applicable Law. In the event that a Payor initiates a Transaction directly or via a Third Party Payment Processor as required by Applicable Law that requires telephone authorization, Customer agrees to never initiate said payment unless the Payor gives the required authorization to Customer via telephone. Notification of conversion of checks to SEPA Direct Debit must be posted and clearly visible in the leasing office and on the drop box. Customer will not manually enter check information to the Administrative System to create an SEPA Direct Debit Transaction. All checks must be drawn on a European bank.

4.4 Submitting Transactions. Customer shall submit debit and credit requests via the Administrative System for Payor-related charges only (i.e. rent and other charges incidental to such Payors' rental of real estate marketed by Customer).

4.5 Reports. Customer is solely responsible for communicating with the Administrative System to receive reports of Transactions. Entrata may also send reports of Transactions to Customer via email, if requested by Customer.

4.6 Representations for Customer Initiated Payments. In the event that Customer is entering the payment data into the Administrative System and initiating a payment on behalf of Payor, Customer warrants to the best of its knowledge with respect to all such Transactions processed by Entrata on behalf of Customer that Customer has an agreement in place with Payor whereby:

• the Payor authorized the debiting and/or crediting of its accounts by Customer,
• each Transaction is for an amount agreed upon by the Payor in such agreement, and
• each Transaction is in all other respects properly authorized. Customer shall provide proof of authorization for any Transaction to Entrata upon request.

If and when Customer receives notice that any Payor's Transaction initiated by Customer has been rejected, Customer shall not initiate any further Transactions with respect to such Payor until the cause for rejection has been corrected. Customer shall cease initiating Transactions immediately upon receipt of any actual or constructive notice of any Payor's termination or revocation of authority.

4.7 Notice of Erroneous or Unauthorized Transfers. Customer shall regularly and promptly review all Transactions and other communications from Entrata and shall promptly notify Entrata upon discovery of all discrepancies between Customer's records and those provided by Entrata, the ODFI, or Customer's bank, or with respect to any transfer that Customer believes was made without proper authorization.

4.8 Identifying Numbers. Customer acknowledges that Entrata will provide the identifying numbers to the Third Party Payment Processor, and Third Party Payment Processor may rely solely on identifying numbers providing by Customer to determine the bank and account of the Payor even if the numbers identify a bank or account holder that differs from the one that Customer identified by name. In other words, if Customer provides an account number and the name of the account, Entrata may provide such Identifying Numbers to Third Party Payment Processor for its use and reliance.

4.9 Charge Back Fees. In accordance with the Rules and Applicable Law, a card holder may submit a charge back or other return payment request to the card holder's card association for many reasons, including but not limited to a claim that he or she did not authorize the payment or a claim that the payment was processed fraudulently. If a charge back or other return payment request occurs, Customer agrees that Third Party Payment Processor may debit any applicable amount from Customer's settlement bank account, debit any applicable Fee from Customer's settlement bank account, and email Customer notice of and information about the charge back or return payment request. Customer and Third Party Payment Processor will handle these processes independently of Entrata, unless records and other relevant details held by Entrata are requested by Customer.

4.10 ResidentPay Management Fees. Customer is responsible for paying all applicable fees set forth herein, including, but not limited to fees owed by Customer for use of the ResidentPay Software (collectively, the " Management Fees"). Customer agrees to allow Entrata to electronically debit any applicable Management Fees from Customer's designated bank account monthly.

4.11 Paperless Program. Customer shall encourage all Payors to submit payments via the ResidentPay system by communicating the availability of online payments via brochures, email or other marketing initiatives as agreed upon by the parties. In order to best communicate this information to its Payors, Customer shall receive custom marketing materials and custom training from Entrata. Customer agrees that after such training and distribution of marketing materials, it shall seal any dropboxes, update its move-in process and documentation to reflect its encouragement of online payments, and adopt an on-site manual contact email, which may be provided by Entrata. Customer shall comply with all Applicable Law regarding the acceptance of payments from and marketing to Payors.

5. RESPONSIBILITIES OF PROVIDER

5.1 Authorization. When the Payor provides its information to Entrata to initiate a Transaction directly or via a Third Party Payment Processor as required by Applicable Law, Entrata shall obtain authorization from the Payor through the Payment Services prior to sending the Transaction information to Third Party Payment Processor for processing a debit and/or credit to the Payor's account. Entrata shall retain proof of the Payor's authorization for a period of two (2) years after receipt of the authorization, or for the appropriate period designated by the Rules and Applicable Law.

5.2 Accepting Transactions. Entrata shall accept debit and credit requests via the administrative system and shall submit the requests to the Third Party Payment Processor. The processing of all debit and credit requests between Third Party Payment Processor and Customer are the responsibility of the Third Party Payment Processor. Customer agrees that Entrata will not be held responsible for any losses, directly or indirectly, incurred by Customer or other third parties as a result of the actions of the Third Party Payment Processor. Customer understands that a separate agreement will be signed between Customer and the Third Party Payment Processor. Entrata expects the ODFI to use commercially reasonable efforts to submit requests to the ACH or the card network at approximately midnight of each business day. Entrata will use commercially reasonable efforts to automatically cancel unconfirmed Transactions using a Visa branded card not captured after seven days, requiring re-submission of the payment. Entrata will use commercially reasonable efforts to automatically cancel any un-captured payment of any other status type after thirty days, requiring re-submission of the payment.

5.3 Originating Transactions. Customer and its Licensed Properties hereby authorize Entrata as its authorized agent to originate Transactions on behalf of such Licensed Properties. Entrata shall use the information provided by Customer to originate Customer's Transactions to the ACH or card network. Customer is responsible for maintaining the accuracy of such information and making the same available to Entrata upon request. Entrata may delay or reject such Transactions without prior notification to Customer for any reason permitted or required under the Rules and Applicable Law, including but not limited to any violation of said Rules and Applicable Law.

5.4 Returned Entries and Notices of Change (NOC). Entrata shall apply returned entries to Customer's account upon receipt. Upon receipt of returned Transactions, Entrata shall create and make available to Customer a report containing the detailed information regarding all returned entries. Entrata accepts responsibility for correcting all NOCs received.

5.5 Transaction Modification or Deletion. Customer acknowledges that once a Transaction is submitted to the Third Party Payment Processor, it cannot be modified or deleted. Customer agrees that Entrata will not be held responsible for any losses, directly or indirectly, incurred by Customer or other third parties as a result of Third Party Payment Processor's inability to accomplish the requested modification or deletion.

5.6 Compliance with the Rules and Applicable Law. Entrata, Customer, and Customer's Licensed Properties hereby agree to comply with and be bound by any applicable Rules and Applicable Law. Customer and its Licensed Properties agree not to originate Transactions that violate the Rules and/or any other Applicable Law. Entrata may at any time change its processing procedures in order to be compliant with the Rules and Applicable Law.

5.7 Right to Audit. Entrata reserves the right, upon reasonable notice, to conduct an audit of Customer and/or Customer's Licensed Properties, solely for the purpose of determining compliance with the Rules and Applicable Law and this Agreement.

5.8 Comparable Data. Customer agrees that this product and service is contingent upon Entrata accessing and using competitive data comparisons of similarly situated companies, and that any property and/or aggregate or anonymized resident information supplied to Entrata by Customer, related to this Service, may be used by Entrata to provide services relevant to the rental of properties, and for the purpose of leasing or managing residential or commercial real estate.

5.9 Safeguarding of Data. Entrata agrees that all data and information obtained from Customer shall be Customer's property and shall be safeguarded under commercially reasonable methods, including encryption and in accordance with applicable laws and regulations governing the protection of personal data; however, Entrata may use such Customer information in a non-identifiable manner, and in the aggregate, to provide comparable data analysis in furthering the functionality of the Software and Services.

5.10 Setup and Underwriting. Entrata will be responsible for performing its setup and implementation responsibilities as described herein. The initial setup and implementation will be completed as soon as possible or by the date specified in the Statement of Work, provided, however, this time period may change due to disruptions in the development process, extended or changed requirements, delays by Customer, or other factors. Entrata will notify Customer when Setup is complete. If Customer fails to timely initiate or pass the underwriting process, Entrata will not be responsible for any delays caused thereby and no reimbursements will be made for Setup Fees (as set out in the relevant Statement of Work) paid to Entrata.

1. DEFINITIONS

1.1 "PPC Campaign" means pay per click internet advertising displays used to direct traffic to Customer's websites or displays that are shown on search engine results.

1.2 "SEM Services" means a package of recommended search engine marketing enhancements and internet marketing purchases designed to manage a PPC Campaign.

2. SCOPE OF USE

Entrata will enhance Customer's internet profile and search engine marketing for the number of websites, at the rates, and subject to the fees stated herein. The Software shall reside on Entrata's ASP Server. The basic parameters of the PPC Campaign are as follows: in general, internet users type a query or query string into a search engine, the users then land on a results page with both organic/natural listings and paid ads. Organic listings are derived through algorithmic and mathematical formulas, which can be enhanced through SEM Services, but not bought. Paid search ads are triggered from matching keywords in paid search accounts which can be purchased in an auction model from the search engines. The placement and position of the ads are determined by both the maximum bid payment and the search engine's perceived relevance of showing the ad to the user (the "quality score"). When a user clicks on the ad, a charge is incurred and the user is directed to Customer's landing page.

3. RESPONSIBILITIES OF CUSTOMER

3.1 Responsibility for Content. Entrata will facilitate and manage the PPC Campaign, but Customer assumes full and sole responsibility and legal liability for any and all of Customer's content, including without limitation,

• all ad content, ad information, ad targeting options and keywords and ad URLs whether generated by or for Customer; and
• the content, links, landing pages and availability of the web sites.

3.2 Cancellation and Modification. Unless Customer instructs Entrata to opt out of certain placements, Customer understands, authorizes, and agrees that ads may be placed on any content or property provided by Google. Customer gives Entrata the authority to act in its behalf with respect to AdWords online auction-based advertising, in order to modify keywords and settings in a timely manner. Customer must provide Entrata with timely written notification if they want to cancel any specific PPC advertising Campaign. Customer understands that it is the search engine's choice on the timing and manner of any such cancellation. When using the SEM Services, Customer shall not advertise anything illegal or engage in any illegal or fraudulent business practice.

3.3 Representations and Warranties. Customer represents and warrants that all Customer information provided to Entrata is complete, correct and current; and the use by Entrata of any Customer information will not violate any applicable laws, regulations, code of conduct, or third party rights (including without limitation intellectual property rights). Customer agrees to defend and indemnify Entrata and its officers, agents and employees for any damages or liability that may arise in any way because of a violation of the foregoing.

4. RESPONSIBILITIES OF ENTRATA

4.1 Access. Entrata shall provide Customer with access to the SEM Services for each of Customer's ProspectPortal websites (for which Customer pays the SEM Services fee) that are hosted by Entrata on behalf of Customer.

4.2 Features. The SEM Services features shall include, but not be limited to: the implementation of, monitoring of, and consulting with Customer on PPC Campaigns; the selection of optimal keywords to be used; managing the AdWords accounts supplied to Entrata; the ads and landing pages that are being used in paid search marketing efforts relevant to Customer's category of interest; recommendations regarding the optimal ranges for the number of keywords required in Customer's account, as well as keyword and ad grouping for optimal performance and opportunity generation with Google.

5. DISCLAIMER

Entrata does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the SEM Services. In no event shall Entrata be liable for any damages (including, without limitation, damages for loss of data or profit or due to business interruption or loss in internet visibility) arising out of or in connection with the use of, or inability to use, the SEM Services. The liability limitations set forth in the Agreement govern any damage claims or causes of action that may arise. Entrata disclaims all guarantees regarding the positioning, levels, quality, or timing of any of the PPC Campaigns, including but not limited to the

• costs per click;
• click through rates;
• conversions or other results for any ads; and
• location of ad placements.

Customer understands and accepts the risk that a third party may generate clicks through improper means. Customer's exclusive remedy, and Entrata exclusive liability, for suspected invalid clicks is to receive a refund in the form of advertising credits from the search engine, and at its sole discretion. Certain keywords and other actions may be prohibited by the search engines editorial guidelines, limitations, privacy policy restrictions, trademark restrictions and ad specification requirements, as examples keywords may be prohibited in regulated industries, such as weapons, pharmaceuticals, gambling. The search engines may also require that any claims made in the ads are verified on the landing page or in a disclosure statement.

1. DEFINITIONS

"SEO Dashboard" means the user interface to Customer's Web analytics product that tracks the performance of Customer's Websites on various SEO Services.

2. SCOPE OF USE

Customer may use the SEO Dashboard to see real time reports of how Customer's websites are performing. It will facilitate the planning, monitoring and managing of all SEO activities, and provide reporting metrics for the same.

3. RESPONSIBILITY FOR CONTENT

Customer assumes full responsibility and legal liability for any and all of Customer's Content, including without limitation meta data and keyword use. Use of SEO Dashboard is contingent upon Customer having a Google Analytics account.

4. RESPONSIBILITIES OF ENTRATA

4.1 Access. Entrata shall provide Customer with access to the SEO Services for each of Customer's ProspectPortal Websites (for which Customer pays the SEO Services fee), which is hosted by Entrata on behalf of Customer.

4.2 Features. The SEO Dashboard will report performance metrics which will be sorted into various columns and can be arranged by property. Reports will be displayed based upon the data that is retrieved via connection to Google Analytics. SEO Dashboard reporting is viewable only on a per-property, not whole-portfolio basis.

5. DISCLAIMER

Entrata does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the SEO Dashboard. To the maximum extent permitted by applicable law, in no event shall Entrata be liable for any damages (including, without limitation, damages for loss of data or profit or due to business interruption or loss in internet visibility) arising out of or in connection with the use of, or inability to use, the SEO Services. Entrata disclaims all guarantees regarding the positioning, levels, quality, or timing of any of the PPC Campaigns, including but not limited to the

• costs per click;
• click through rates;
• conversions or other results for any ads; and
• location of ad placements.

Customer understands and accepts the risk that a third party may generate clicks through improper means. Customer's exclusive remedy, and Entrata exclusive liability, for suspected invalid clicks is to receive a refund in the form of advertising credits from the search engine, and at its sole discretion. Customer understands that certain keywords and other actions may be prohibited by the search engines editorial guidelines, limitations, privacy policy restrictions, trademark restrictions and ad specification requirements, as examples keywords may be prohibited in regulated industries, such as weapons, pharmaceuticals, gambling. The search engines may also require that any claims made in the ads are verified on the landing page or in a disclosure statement.

1. DEFINITIONS

"SEO Services" means a package of recommended enhancements to Customer's websites and recommended Internet marketing purchases designed to increase the internet visibility to search engines of Customer's website.

2. SCOPE OF USE

Customer may use Customer's computers to enhance its SEO profile via the Internet for the number of websites, at the rates, and subject to the fees stated in the Statement of Work. The Software shall reside on Entrata's ASP Server(s).

3. RESPONSIBILITIES OF CUSTOMER

3.1 Responsibility for Content. Customer assumes full responsibility and legal liability for any and all of Customer's content, including without limitation, meta data and keyword use.

3.2 Indemnification. While Entrata may create content, Customer must approve such content prior to posting and, upon Customer's approval, Entrata will have no liability for any such content. To the maximum extent permitted by applicable law, Customer will defend, indemnify, and hold harmless Entrata for any claims made based on content posted on Customer's website or other online sources.

4. RESPONSIBILITIES OF ENTRATA

4.1 Access. Entrata will provide Customer with access to the SEO Services for each of Customer's ProspectPortal Websites (for which Customer pays the SEO Services fee), which is hosted by Entrata on behalf of Customer.

4.2 Recommendations. If Customer's website is not created or hosted by Entrata, Entrata will provide Customer with a list of recommended optimizations that Customer will be solely responsible for implementing.

4.3 Features. The SEO Services features are described on the attached Exhibit B.

5. DISCLAIMER

Entrata does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the SEO Services. In no event shall Entrata be liable for any damages (including, without limitation, damages for loss of data or profit or due to business interruption or loss in internet visibility) arising out of or in connection with the use of, or inability to use, the SEO Services.

EXHIBIT B

1. DEFINITIONS

1.1 "App Library/Store" means the online store that allows an owner of a tablet computer to purchase software applications specifically designed to function on a tablet.

1.2 "Hardware" means a physical card reader device which is compatible with a Tablet Device.

1.3 "Marketing Image" Means one or more Property specific images chosen by Customer that will be displayed either in portrait or landscape format on the Kiosk portion of the Property Specific SiteTablet App.

1.4 "Property Specific SiteTablet App" means the Customer-Facing SiteTablet App customized to reflect the preferences of Customer with respect to each individual Property that can be used to show potential renters floor plans, virtual tours, e-brochures, unit availability, policies, walk scores, amenities and can be used by a leasing agent to help a potential resident complete a rental application, perform a credit check and accept an application fee or deposit from such potential resident.

1.5 "SiteTablet App" means the user-facing Software application purchased or downloaded through the App Library/Store that allows a resident/prospect of a Property access to limited ProspectPortal, ResidentPortal and ResidentPay content via the Tablet; specifically the SiteTablet App will allow a user to, among other things, search for an available unit based on various search criteria, check unit availability and view unit floor plans, amenities, photos and virtual tours, and will allow a current resident to pay rent or make a maintenance request via such user's Tablet.

1.6 "Tablet" means that certain tablet computer produced and marketed by Apple Computers or any Android device running on version 4.0 or newer that Customer or Customer's residents will independently purchase and which is required to access the SiteTablet Software and Services.

1.7 "Tablet Device" means a computer with a screen resolution of 1024x600px or greater which is produced and marketed by Apple Computers or Android which run on a platform approved by Entrata, owned by Customer and are compatible with the Hardware.

2. SCOPE OF USE

Customer may use the Property Specific Site Tablet Software and features accessible therefrom in connection with its management and leasing activities for each Property at the rates, and subject to the fees set forth in the Statement of Work. Additional products (such as Parcel Alert and LeaseExecution) may also be accessed via the Property Specific Site Tablet Software only when a Statement of Work includes such products in Customer agreement. The Property Specific Site Tablet Software will include a Property specific intro page designed to be used by on-site employees of Customer when potential residents inquire about units at such Property. Entrata will produce the SiteTablet app for varying versions of the Tablet hardware. Certain hardware limitations on older hardware may limit the available operations of the SiteTablet app. The advertised features are not guaranteed to work on every version of the app.

3. RESPONSIBILITIES OF CUSTOMER

3.1 Purchase of Tablet. Customer will be required to purchase one or more Tablets on which to access and display the Software.

3.2 Purchase/Download of Application. Customer is responsible for purchasing or downloading, as applicable, the SiteTablet App or Property Specific SiteTablet App from the App Library/ Store, as applicable.

3.3 Marketing Image. Customer will provide Entrata with the following items, which Entrata will use to create two (2) marketing images to be displayed on the kiosk portion of each Property Specific Site Tablet App:

• Three (3) high resolution images (these will be incorporated into the Site Tablet landing page).
• A link to Customer's website (for branding purposes; the Site Tablet will have the same look/feel as the website design).
• Marketing text (at most 75 words; to be displayed on the Site Tablet landing page).
• Logo File (preferably in png or jpg format; to be used on the landing page).

3.4 Other Content. Customer must provide Entrata with additional content that will be included on each Property Specific SiteTablet App.

3.5 Setup and Implementation Responsibilities and Statement of Work. Entrata will be responsible for performing its setup and implementation responsibilities, including those relating to Website creation, as described herein. It is estimated that the initial Website creation, the setup and implementation will require approximately six (6) weeks, starting on the date the Agreement is signed by Entrata. This time period is not guaranteed, and may change due to delays by Customer, extensions or changes in design requirements by Customer, disruptions in the development process, or other factors. Entrata will notify customer of the Go Live Date when such date is certain. Customer shall be responsible for providing property content including the submission of a Property Details Questionnaire, Property Photos, Floor Plan Details and Images, Property Logo or other images. Customer acknowledges that this may take approximately 2-3 hours per property to gather and send. Customer must also submit to Entrata the desired domain name to be purchased or directed toward our servers (ProspectPortal Only).

3.6 Access and Updates. Customer is responsible for maintaining and updating all information available on each Property Specific SiteTablet App through continually checking and updating content and other information via the Administrative System.

3.7 Responsibility for Hardware. Customer bears all responsibility for the functionality and maintenance of each Tablet that is in its control, and Customer will not hold Entrata liable for any Tablet malfunction, loss or damage, or the results thereof, regardless of the cause.

4. RESPONSIBILITIES OF ENTRATA

4.1 Creation of Software. Entrata will create a Property Specific SiteTablet App for the number of Properties set forth in the Statement of Work.

4.2 Marketing Images. Entrata will include two Property Specific Marketing Images in each unique Property Specific Site Tablet App.

4.3 ProspectPortal Features. Entrata will integrate the Property Specific SiteTablet App with the content of each of Customer's Property specific ProspectPortal Websites such that features and functionality available via each Property's PropsectPortal Website, will be available via the Property Specific SiteTablet App, provided that such content and functionality is compatible with the Tablet.

4.4 ResidentPortal and ResidentPay Features. Entrata will make public facing ResidentPortal and ResidentPay features and functionality, which are available through Customer's Property Specific ResidentPortal Website, available via the SiteTablet App, provided such features and functionality are compatible with the Tablet. Residents of a particular Property will be able to access such features via Tablet by downloading or purchasing the SiteTablet App from the App Store/Library, as applicable, and entering their login and password information in the app.

5. DISCLAIMER

Entrata shall not be liable for any damages (including, without limitation, damages for loss of data or profit due to business interruption or loss in internet visibility) arising out of or in connection with the use of the SiteTablet Services, to the maximum extent permitted under applicable law. Entrata shall not be liable if Customer allows a resident or prospective resident to use the SiteTablet to fill out guest cards, maintenance requests or any other forms on the SiteTablet, and accesses any confidential, or sensitive information therein.